# Ultra-Plump Sleek Running Shoes adidas Presents the New Aruku Model with Lightweight Elements By Amy Duong | Published 2024-12-23 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/aruku References: [adidas](https://www.adidas.com/us/adizero-aruku-shoes/IH0972.html)  [adidas](https://www.trendhunter.com/trends/adistar-cushion) introduces a look at its latest running shoe in the form of the Aruku model, which is defined by its chunky base foundation with a lightweight bounce feeling. The new Aruku colorways are bright and also versatile for those who prefer a more understated look. This includes Core Black and Cloud White with a minimal hue and the model is specifically designed with inspiration from an archival running model from the 2000s. It is detailed with technical elements throughout the upper and rests on a [dramatic sole unit](https://www.trendhunter.com/trends/zponge) beneath. This ensures that it adds comfort whilst also looking stylish. The upper is finished with [reflective accents](https://www.trendhunter.com/trends/arctic-night) for visibility in low lighting and as an aesthetic touch. Image Credit: adidas ## Trend Insights (Trend Hunter) - Score: 6.3/10 - Popularity: 80% | Activity: 76% | Freshness: 32% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### Key Themes Behind This Trend - **Chunky Sole Fashion:** The resurgence of chunky soles in footwear offers a blend of comfort with visual impact, appealing to both function and aesthetics. - **Reflective Accents in Apparel:** The incorporation of reflective materials enhances visibility and safety, catering to the growing demand for functional fashion. - **Retro-inspired Sportswear:** Designing modern athletic shoes reminiscent of early 2000s styles taps into nostalgia while delivering modern performance. ### Where This Applies - **Athletic Footwear:** Developing advanced materials for lightweight yet durable shoes is reshaping standards in performance and style. - **Fashion Technology:** Emerging techniques in integrating reflective accents expand possibilities for fusing safety with design. - **Nostalgia-driven Apparel:** Leveraging past trends to create familiar yet innovative products captures consumer interest in both fashion and sportswear. ## Related on Trend Hunter - [Juxtaposing Dynamic Running Shoes](https://www.trendhunter.com/trends/adistar-cushion.md) - [Sleek Laceless Runners](https://www.trendhunter.com/trends/megaride-s2.md) - [Retro-Futuristic Chunky Sneakers](https://www.trendhunter.com/trends/wonder-runner.md) - [Sleek Running Shoes](https://www.trendhunter.com/trends/adizero-evo-sl.md) - [Ultra-Plush Cushioned Sneakers](https://www.trendhunter.com/trends/chunky-samba.md) - [Speed-Forward Stealthy Sneakers](https://www.trendhunter.com/trends/adizero-pr.md) - [Bold Vibrant Running Sneakers](https://www.trendhunter.com/trends/takumi-sen-10.md) - [Redesigned Flagship Running Shoes](https://www.trendhunter.com/trends/adidas-ultraboost-5x.md) - [Dynamic Sole Unit Sneakers](https://www.trendhunter.com/trends/zponge.md)