# Beachscape Hourglass Ads This Aruba 'Stop Time' Campaign Puts a Plug in Your Stressful Life By Amelia Roblin | Published 2011-11-30 | World Source: Trend Hunter, https://www.trendhunter.com/trends/aruba-stop-time-campaign References: [adsoftheworld](http://adsoftheworld.com/media/print/aruba_racquets) & [lewlaratbwa.br](http://www.lewlaratbwa.com.br/pt/index.html) A vacation is a fantastic idea in theory, but too often people waste their holidays away worrying about all of the accumulating responsibilities they've left at home. This Aruba 'Stop Time' campaign reveals a recognition for the way that the impending end to the escape comes too quickly, asserting that there is one hot destination that will help you put it all on hold. "Aruba. One happy island," is the tagline attached to each of these prints by the LewLara/TBWA Brazilian advertising agency. The eager vacationer is presented with a way to "Stop time," in clever visual way. Using the sand on the beach to segue into the image of an hourglass, the lapsing hours and days are stoppered with flippers, an umbrella and wooden racquets in this Aruba 'Stop Time' campaign. How tantalizing. ## Trend Insights (Trend Hunter) - Score: 2.6/10 - Popularity: 55% | Activity: 15% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: South America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [World](https://www.trendhunter.com/world) > [Travel](https://www.trendhunter.com/travel) ## Key Themes ### Why This Trend Is Growing - **Vacation Stress Relief:** The 'Stop Time' campaign highlights the need for vacations as a way to relieve stress and find an escape from daily responsibilities. - **Visual Metaphors:** The use of visual metaphors in advertising campaigns presents an opportunity for brands to convey complex messages in a simple and engaging way. - **Destination Branding:** Branding a destination as a place to escape from the stress of daily life offers a unique disruptive innovation opportunity for the tourism industry. ### Industries Being Reshaped - **Tourism:** The 'Stop Time' campaign by Aruba presents an opportunity for the tourism industry to position themselves as a destination for stress relief and relaxation. - **Advertising:** The use of visual metaphors in the 'Stop Time' campaign by Aruba provides an opportunity for advertising agencies to differentiate their clients' campaigns and deliver a memorable message. - **Wellness:** The 'Stop Time' campaign by Aruba underscores the connection between travel and stress relief, presenting a disruptive innovation opportunity for the wellness industry to develop new travel experiences that promote relaxation and rejuvenation. ## Related on Trend Hunter - [Peaceful Holiday Ads](https://www.trendhunter.com/trends/take-a-holiday-from-the-holidays.md) - [Travel Lifestyle Brand Ads](https://www.trendhunter.com/trends/travel-changed-me.md) - [Reimagined Artwork-Based Travel Campaigns](https://www.trendhunter.com/trends/the-art-of-travel.md) - [At-Home Beach Kits](https://www.trendhunter.com/trends/beach-in-a-box.md) - [Fast Food-Inspired Beachy Campaigns](https://www.trendhunter.com/trends/leo-burnett-italia.md) - [World-Class Billboard Ads](https://www.trendhunter.com/trends/corona-sun-activated-billboard.md) - [Deserted Island Billboards](https://www.trendhunter.com/trends/silk-spice1.md) - [Horse-Themed Iceland Travel Ads](https://www.trendhunter.com/trends/outhorse-your-email.md) - [Calmly Dimmed Billboard Campaigns](https://www.trendhunter.com/trends/decaf-billboard.md)