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# Bullet-Filled Wristwatches
The Artya 'Son of a Gun' Features Real Bullets in Its Face

By Michael Hines | Published 2011-09-06 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/artya-son-of-a-gun
References: [blog.perpetuelle](http://blog.perpetuelle.com/index.php/limited-edition-watches/artya-son-of-a-gun-watch/) & [artya.luxuryartpieces](http://artya.luxuryartpieces.com/artya_concept)

You would be hard-pressed to find a watch more badass than the Artya 'Son of a Gun.' This watch is [custom made](https://www.trendhunter.com/trends/normandie-1944) by Swedish [art watchmaker](https://www.trendhunter.com/trends/type-8-daniel-engelberg) Artya using actual ammunition. The watch is a one-off and was made for a collector with an obvious affinity for firearms.

The face of the 'Son of a Gun' has six 6mm Flobert bullets resting in it with the hour and minute hands designed to look like crosshairs. The back of the watch is decked out using the bottom-end of three .38 special cartridges. The watch has a [tough and unique look](https://www.trendhunter.com/trends/gshock-mrgb2000js) and is sure to draw attention no matter where its worn. You can see the watch, along with the gun that fires the bullets in its face, here.

## Trend Insights (Trend Hunter)

- Score: 4.7/10
- Popularity: 61% | Activity: 71% | Freshness: 8%
- Audience gender: 30% men, 70% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Watches](https://www.trendhunter.com/watches)

## Key Themes

### Why This Trend Is Growing

- **Customized Art Watches:** The Artya 'Son of a Gun' showcases the demand for unique and personalized timepieces incorporating unconventional materials.
- **Bullet-inspired Fashion Accessories:** The use of bullets in fashion accessories, like the Artya 'Son of a Gun,' highlights the growing trend of edgy and provocative designs.
- **Cross-industry Collaboration:** The collaboration between the firearms and watchmaking industries, exemplified by the Artya 'Son of a Gun,' presents opportunities for innovation and product diversification.

### Industries Being Reshaped

- **Art Watchmaking:** The Artya 'Son of a Gun' demonstrates the potential for disruption within the luxury watchmaking industry by combining artistry and unconventional materials.
- **Fashion Accessories:** Bullet-filled fashion accessories, like the Artya 'Son of a Gun,' can disrupt the fashion industry by appealing to consumers looking for bold and daring statement pieces.
- **Firearms Manufacturing:** The incorporation of bullets in products such as the Artya 'Son of a Gun' opens up opportunities for firearms manufacturers to explore unique collaborations and expand into new markets.

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