# Artsy Sneakers The Reebok Straptastik By lourdes sanchez bayas | Published 2008-11-16 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/artsy-sneakers-the-straptastik-by-reebok References: [highsnobette](http://www.highsnobette.com/posts/archive/2008/october/28/rolland_berry_x_reebok_straptastik/index.htm) & [reebok](http://www.reebok.com/US/#) These 'Straptastik' sneakers came out of the collaboration between [Rolland Berry](http://www.rollandberry.com) and Reebok. The artsy high-top kicks are adorned with beautiful semi-abstract images and provide for a fantastic bouquet of very vivid colors. The sneakers are further embellished at the toes in bright lilac and gladiator-inspired [Velcro](https://www.trendhunter.com/trends/hoka-mafate-three2) fasteners in front in lieu of laces. **Implications** - The sneakerhead subculture is a demographic of young consumers who treat collecting running shoes as a hobby. This represents a movement in urban fashion that is similar to skateboarding; both represent a rebellion from conventions that is associated with freedom from expectations and conventional thought. Delving into the sneakerhead subculture will prove beneficial to companies looking to target that demographic. ## Trend Insights (Trend Hunter) - Score: 3.5/10 - Popularity: 31% | Activity: 65% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Why This Trend Is Growing - **Artsy Sneakers:** The trend of artistic and unique sneakers is on the rise, creating opportunities for companies to collaborate with artists and creators to develop products that cater to this market. - **Gladiator-inspired Velcro Fasteners:** The use of velcro fasteners instead of traditional laces is becoming increasingly popular among sneaker designers, providing opportunities for companies to disrupt the traditional shoelace market. - **Semi-abstract Images on Sneakers:** The incorporation of semi-abstract or artistic images onto sneakers is a growing trend that appeals to younger consumers who value originality and creativity. ### Industries Being Reshaped - **Athletic Footwear:** Companies within the athletic footwear industry can incorporate artsy designs and velcro fasteners into their products to appeal to the growing market of sneaker enthusiasts. - **Fashion:** The incorporation of artistic and unique designs onto sneakers presents a disruptive innovation opportunity in the fashion industry, allowing companies to push the boundaries of traditional shoe design. - **Streetwear:** By catering to the subculture of sneakerheads and incorporating artistic elements into their products, companies within the streetwear industry can appeal to a wider audience and disrupt the traditional streetwear market. ## Related on Trend Hunter - [Maximalist Pop Art Sneakers](https://www.trendhunter.com/trends/keiichi-tanaami.md) - [Artistic Sneaker Collaborations](https://www.trendhunter.com/trends/skechers-x-vexx.md) - [RFID-Enabled Sport Sneakers](https://www.trendhunter.com/trends/banbroken-artdesign-sport-shoes.md) - [Laceless Personalized Sneaker Fits](https://www.trendhunter.com/trends/instapump-fury-3.md) - [Basketball-Honoring Sneakers](https://www.trendhunter.com/trends/bb-4000-li-basketball-shoes.md) - [Dynamic Thigh-High Tech Sneakers](https://www.trendhunter.com/trends/voo-store-1.md) - [Floral Adorned Fluorescent Sneakers](https://www.trendhunter.com/trends/instapump-fury-4.md) - [Game Console Sneaker Designs](https://www.trendhunter.com/trends/playstationinspired-sneaker.md) - [Charm-Accented Technical Sneakers](https://www.trendhunter.com/trends/bentgablenits-1.md)