# Artful In-Store Pop-Ups Project Shop's ARTSPACE Shares Brand and Artist Collaborations By Laura McQuarrie | Published 2018-06-13 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/artspace References: [retaildesignblog.net](http://retaildesignblog.net/2018/06/11/kelly-park-x-demoo-artspace-by-nbdc-seoul-south-korea/) & [nbdc.kr](https://nbdc.kr/) ARTSPACE from [Hyundai Department Store’s](https://www.trendhunter.com/trends/zenlike-shopping-mall) Project Shop sets aside a dedicated in-store space for brand and artist collaborations to be spotlighted. The first use of the space brings together Kelly Park and DÉMOO for a creative and eye-catching shop-in-shop experience. Inside ARTSPACE, consumers will find various Kelly Park x DÉMOO products for sale, on the theme of "Expanding the Image." Since some parts of the in-store installation are more closed off than others, shoppers have the chance to find themselves almost transported to a peaceful, gallery-like setting as they browse everything from wall art and clothing pieces to artfully patterned pieces of furniture. Inspired by the temporary nature of a [pop-up shop](https://www.trendhunter.com/trends/historic-hotel-dangleterre), retailers have adopted the [shop-in-shop format](https://www.trendhunter.com/trends/ikea-shopin) as a means of introducing experimental—yet low-risk—settings to the store environment. ## Trend Insights (Trend Hunter) - Score: 5.5/10 - Popularity: 79% | Activity: 77% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail) ## Key Themes ### What Makes This Trend Stand Out - **Shop-in-shop Experiences:** Brands and artists collaborate to create dedicated in-store spaces, offering unique and immersive shopping experiences. - **Brand and Artist Partnerships:** Retailers and artists collaborate to create exclusive products and installations, merging art and commerce. - **Temporary Pop-up Shops:** Retailers embrace temporary and low-risk installations to introduce innovative concepts and engage customers. ### Sectors Adopting This - **Retail:** Retail industry can leverage shop-in-shop experiences to differentiate themselves and provide unique customer experiences. - **Art and Design:** Artists and designers can collaborate with brands to create exclusive products and installations, bridging the gap between art and commerce. - **Event Management:** Event management companies can help facilitate and organize temporary pop-up shops, providing innovative retail solutions. ## Related on Trend Hunter - [Hybrid Gallery Shops](https://www.trendhunter.com/trends/apoc-london.md) - [Playful Tokyo Pop-Ups](https://www.trendhunter.com/trends/tokyo-popups.md) - [Surrealist Pop-Up Installations](https://www.trendhunter.com/trends/surrealist-popup.md) - [Immersive Multi-Brand Beauty Pop-Ups](https://www.trendhunter.com/trends/seoul-in-the-city.md) - [All-White Interior Artful Galleries](https://www.trendhunter.com/trends/blank-canvas-1.md) - [Island Concept Pop-Ups](https://www.trendhunter.com/trends/10am-apotheke.md) - [Anniversary-Celebrating Pop-Up Stores](https://www.trendhunter.com/trends/bodyscape-installation.md) - [Culturally Specific Retail Expansions](https://www.trendhunter.com/trends/pop-marts.md) - [K-POP Group Retail Pop-Ups](https://www.trendhunter.com/trends/blackpink-popup-store.md)