# Artistic Beverage Collections Starbucks Singapore's Artistry Collection is Aesthetically Pleasing By Laura McQuarrie | Published 2018-02-16 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/artistry-collection References: [designtaxi](http://designtaxi.com/news/398263/Starbucks-Pretty-Arty-Drinks-Come-With-Marble-Color-Block-Gradient-Accents/) & [facebook](https://www.facebook.com/StarbucksSingapore/photos/a.192565595135.266431.191921700135/10159745330610136/?type=3&theater) From Millennial pink-colored lattes to the Unicorn Frappuccino, [Starbucks](https://www.trendhunter.com/trends/tim-singleton) has unveiled a range of photo-worthy drinks around the world—and [Starbucks Singapore's new Artistry collection](https://www.trendhunter.com/trends/starbucks-japan-joyful-medley) offers even more creative drinks for fans of the brand to photograph. The Artistry collection includes the marbled Tahitian Vanilla Macchiato, the Macadamia Cocoa Cappuccino, which sports a color-blocked treatment and the Butterfly Pea Lemonade Cold Brew, which offers up a rainbow gradient. As well as offering a feast for the eyes, this trio of drinks offers something for every taste, including a milk-based coffee, a chocolate indulgence and a lemonade hybrid. The butterfly pea flower is now a popular ingredient in beverages, as it boasts a distinctive color that changes when it is disrupted by slightly acidic ingredients like lemon. Image Credit: Starbucks Singapore ## Trend Insights (Trend Hunter) - Score: 4.6/10 - Popularity: 62% | Activity: 68% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What Makes This Trend Stand Out - **Creative Beverage Aesthetics:** Starbucks Singapore's Artistry Collection showcases drinks designed to be visually appealing and shareable on social media, creating an opportunity for other beverage brands to explore unique artistic presentations. - **Color-changing Ingredients:** The use of butterfly pea flower in the drinks from Starbucks Singapore's Artistry Collection highlights the trend of incorporating color-changing ingredients in beverages, presenting an opportunity for the food and beverage industry to experiment with visually transformative elements. - **Hybrid Flavors:** Starbucks Singapore's Artistry Collection introduces hybrid flavors combining coffee, chocolate, and lemonade, inspiring other beverage companies to create unique taste combinations and cater to diverse consumer preferences. ### Sectors Adopting This - **Food and Beverage:** The food and beverage industry can leverage the trend of artistic beverage collections to develop visually stunning and Instagrammable drink offerings, appealing to the growing social media-driven consumer base. - **Artisanal Coffee Shops:** Artisanal coffee shops can capitalize on the popularity of visually appealing drinks by creating their own line of artistic beverage collections, providing consumers with unique and photogenic experience. - **Floral and Herbal Products:** The floral and herbal products industry can explore the use of color-changing ingredients like butterfly pea flower to create visually captivating beverages, offering consumers an innovative and aesthetically pleasing drinking experience. ## Related on Trend Hunter - [Artistic QSR Merch](https://www.trendhunter.com/trends/tim-singleton.md) - [Blooming Color-Changing Coffees](https://www.trendhunter.com/trends/haruzora-milk-coffee-frappuccino.md) - [Tropical Plant Coffee Drinks](https://www.trendhunter.com/trends/pandan-fantasy.md) - [Limited-Edition Cup Capsules](https://www.trendhunter.com/trends/shade-akanbi.md) - [Layered Cool Beverages](https://www.trendhunter.com/trends/strato-frappuccino.md) - [Decadent Coffee-Dessert Drinks](https://www.trendhunter.com/trends/chocolate-and-strawberry-beverages.md) - [Musical-Inspired Whimsical Beverages](https://www.trendhunter.com/trends/theatrical-drinks.md) - [Vibrant Summer-Ready Drinkware](https://www.trendhunter.com/trends/starbucks-summer-merchandise.md) - [Dusk Floral Coffee Carriers](https://www.trendhunter.com/trends/sakura-drinkware-collection.md)