# Affordable Artistic Towels Real Canadian Superstore's Spring/Summer 2019 Collection is Expressive By Jana Pijak | Published 2019-02-26 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/artistic-towel References: [realcanadiansuperstore](http://www.realcanadiansuperstore.ca/) Real Canadian Superstore's Spring/Summer 2019 lifestyle range includes a variety of expressive housewares, patio accessories, artistic towels and more. Its bold towel collection is Instagram-friendly and fun, featuring a variety of eye-catching prints that include watermelon slices, hot dogs and ice cream, along with more abstract stripes, geometric shapes and tropical leaf motifs. Other designs to note include a flamingo towel with the words "Pool Party" along with a "Shine On" slogan towel with a saturated palm tree photo backdrop. Additional options that are more subtle include pastel fringe towels which are perfect for both beach trips and summer park visits. These muted options are available in pale yellow, pink and blue styles and can double as a lightweight blanket for summer. ## Trend Insights (Trend Hunter) - Score: 6.2/10 - Popularity: 94% | Activity: 85% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) ## Key Themes ### What's Driving This Trend - **Artistic Housewares:** The trend of artistic housewares in the Spring/Summer 2019 collection of Real Canadian Superstore presents opportunities for artists to collaborate with companies and introduce flair into everyday items. - **Instagram-ready Towels:** The emphasis on Instagram-friendly towels in Real Canadian Superstore's collection presents opportunities for companies to create products specifically designed to be shared on social media. - **Dual-purpose Towels:** The increased demand for towels with dual purposes in Real Canadian Superstore's collection presents opportunities for companies to explore other innovative designs that can serve multiple functions. ### Who This Affects Most - **Art and Design:** The inclusion of artistic towels in Real Canadian Superstore's collection presents opportunities for artists to collaborate with companies and create unique designs for everyday household items. - **Social Media Marketing:** The trend of Instagram-ready towels in Real Canadian Superstore's collection presents opportunities for companies to create social media-specific products and develop marketing strategies that focus on visual appeal and social media sharing. - **Travel and Leisure:** The trend of dual-purpose towels in Real Canadian Superstore's collection presents opportunities for companies in the travel and leisure industry to create innovative designs that can serve multiple functions for consumers on-the-go. ## Related on Trend Hunter - [Artful Graphic Beach Towels](https://www.trendhunter.com/trends/artist-terry-beach-towel.md) - [Canadian-Inspired Tea Towels](https://www.trendhunter.com/trends/canadian-tea-towel.md) - [Coffee Brand-Themed Beach Products](https://www.trendhunter.com/trends/tim-hortons-summer-road-trip-collection.md) - [Customizable Summer Home Décor](https://www.trendhunter.com/trends/shutterfly-outdoor-collection.md) - [High-Performance Reversible Towels](https://www.trendhunter.com/trends/everlayer-1.md) - [Summer-Ready Home Decor](https://www.trendhunter.com/trends/summer-refresh.md) - [Artist-Inspired Linen Collections](https://www.trendhunter.com/trends/slowtide.md) - [Self-Care-Centric Premium Collections](https://www.trendhunter.com/trends/winter-bathing.md) - [Eco-Conscious Beach Towels](https://www.trendhunter.com/trends/fiveadrift.md)