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# Post-Modern Artistic Streetwear
OFF-WHITE Unveils Its New Capsule Inspired by Jean-Michel Basquiat

By Amy Duong | Published 2018-12-20 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/artistic-streetwear
References: [highsnobiety](https://www.highsnobiety.com/p/off-white-jean-michel-basquiat) & [off---white](https://www.off---white.com/en/US)

Virgil Abloh introduces OFF-WHITE's latest Winter 2018 collection, offering artistic streetwear inspired by the late Jean-Michel Basquiat. Basquiat is one of the most iconic artists of the 20th century and he is honored through a plethora of graphic designs. The seasonal capsule features [graphic tees, track pants, hoodies](https://www.trendhunter.com/trends/vitesse), and [iPhone](https://www.trendhunter.com/trends/casetify-1) accessories as well. The items are adorned in [signature artwork by Basquiat](https://www.trendhunter.com/trends/keith-haring-x-albino-preto), including the signature mask and skulls, scribbles, diagrams, and more.

Abloh also expressed that this collection means a lot to him, stating that “Jean-Michel Basquiat is an important link to a downtown New York culture [...]and he laid the foundation for Off-White TM to exist today. The collection celebrates that fact.” The artistically designed OFF-WHITE Winter 2018 capsule is set to officially launch on January 12th.

## Trend Insights (Trend Hunter)

- Score: 5.7/10
- Popularity: 87% | Activity: 77% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America, South America, Europe, Asia, Africa

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion)

## Key Themes

### Key Themes Behind This Trend

- **Artistic Streetwear:** Disruptive innovation opportunity: Explore collaborations between streetwear brands and renowned artists to create unique and highly sought-after clothing collections.
- **Graphic Design Fashion:** Disruptive innovation opportunity: Integrate graphic designs by iconic artists into fashion items, creating visually striking and culturally significant pieces.
- **Celebrity Fashion Collaboration:** Disruptive innovation opportunity: Foster partnerships between fashion brands and celebrities to create limited edition collections that resonate with fans and drive sales.

### Where This Applies

- **Fashion:** Disruptive innovation opportunity: Embrace the fusion of art and fashion, incorporating artistic elements into clothing and accessories to attract a fashion-forward customer base.
- **Art:** Disruptive innovation opportunity: Encourage artists to collaborate with fashion brands, expanding their reach and influence through wearable art pieces.
- **Entertainment:** Disruptive innovation opportunity: Capitalize on the popularity of celebrity endorsements in fashion, leveraging the influence and fan base of celebrities to drive product visibility and sales.

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