# Artistic Pride-Celebrating Juices Pressed Celebrates Pride Month With Collaboration with Artists By Grace Mahas | Published 2022-06-03 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/artistic-pridecelebrating-juices References: [pressed](https://pressed.com/?sdsd)  In celebration of Pride, beverage brand [Pressed](https://www.trendhunter.com/trends/juice-labels) joined forces with two LGBTQ+ artists, Ashley Lukashevsky and Loveis [Wise](https://www.trendhunter.com/trends/wise-monkey-indian-spiced-rum), to raise awareness through their voices and creativity with limited edition bottle labels. Ashley is an illustrator and visual artist from Honolulu, Hawaii while Loveis Wise is an artist and illustrator from Washington, D.C. Both artists focus on social justice issues. Ashley designed a label for Citrus 2 while Loveis created imagery for Greens 3. They both collaborated on a design for the Strawberry Orange Mango Smoothie. For the month of June, a portion of the proceeds from the sales of these Pressed juices with the limited-edition labels will be donated to the nonprofit [LYRIC](https://www.trendhunter.com/trends/nutcracker-peppermint-swirl) (Lavender Youth Recreation and Information Center). Image Credit: Pressed ## Trend Insights (Trend Hunter) - Score: 1.2/10 - Popularity: 2% | Activity: 21% | Freshness: 12% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Key Themes Behind This Trend - **Celebration Collaborations-trend:** More brands are expected to collaborate with artists and non-profits to celebrate events and raise awareness. - **Social Justice Art -trend:** Artists will increasingly contribute to making social justice discourse mainstream and raise awareness. - **Non-profit Product Collaborations-trend:** More brands are adopting the charitable model of selling limited edition products to support charity causes. ### Where This Applies - **Beverage-industry:** Beverage companies are ripe to build collaborations with artists and non-profits to raise corporate social responsibility (CSR) standards. - **Art-industry:** Artists and illustrators with a focus on social justice have found a new platform to communicate their messages through collaborations with brands. - **Non-profit Industry:** Non-profits can benefit from partnering with brands to fundraise and increase their visibility through product collaborations. ## Related on Trend Hunter - [Pride Juice Packs](https://www.trendhunter.com/trends/pressed-juicery-pride-pack.md) - [Accessibility Awareness Juice Labels](https://www.trendhunter.com/trends/juice-labels.md) - [Pride-Celebrating Kombucha Cans](https://www.trendhunter.com/trends/brew-dr-kombucha-1.md) - [Prideful Special-Edition IPAs](https://www.trendhunter.com/trends/specialedition-ipa.md) - [Pride-Celebrating Wine Packaging](https://www.trendhunter.com/trends/cool-cat-1.md) - [Activist-Honouring Hazy IPAs](https://www.trendhunter.com/trends/rainbows-everywhere.md) - [Prideful Vodka Bottles](https://www.trendhunter.com/trends/crystal-head.md) - [Pride-Inspired Cannabis Campaigns](https://www.trendhunter.com/trends/high-on-pride-campaign.md) - [Pride-Supporting Bakery Staples](https://www.trendhunter.com/trends/neon-pink-block-party-lemonade.md)