# Immersive Color-It-Yourself Installations Camden Town Brewery Boasted an Artistic Opportunity By Kalin Ned | Published 2019-05-22 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/artistic-opportunity References: [camdentownbrewery](https://www.camdentownbrewery.com/prints) Dedicated to advancing the creative spirit, [Camden Town Brewery](https://www.trendhunter.com/trends/camden-town-brewery-1) organized an inclusive artistic opportunity for visiting tourists and residents in London. On May 18th, the company celebrated the launch of its Limited Edition Design Prints with a Color-It-Yourself Installation which was set up at Ely's Yard in Spitalfields. This is a great example of how a marketing activation can bring together people, promote artistic opportunity for both professional, emerging and novice creators, and tap the imagination of the public. The product that was debuted is a collaboration between Camden Town Brewery and 12 artists. This partnership has proven to be a popular one in the context of contemporary society. Launching 12 different prints which are part of a larger promotional campaign, the Color-It-Yourself Installation was comprised of three blown-up designs by Lucy Kirk, Ryan Chapman, and Thomas Slater. ## Trend Insights (Trend Hunter) - Score: 5.8/10 - Popularity: 76% | Activity: 90% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Key Themes Behind This Trend - **Artistic Collaborations:** Collaborative projects between companies and fine artists are a popular trend which reinforces brand identity and community engagement. - **Interactive Marketing Activations:** Brands are innovating with interactive marketing installations to engage customers and provide immersive experiences. - **DIY Cultural Events:** Do-It-Yourself cultural events create opportunities for local artists and bring together people in a shared creative experience. ### Where This Applies - **Beverage:** Beverage companies can leverage their brand identity and collaborate with local artists to create immersive experiences for customers and engage the community. - **Fine Arts:** Fine artists can participate in collaborative projects with companies, gaining exposure and reinforcing their artistic identity in a commercial context. - **Marketing:** Marketing agencies can create interactive installations and events that offer customers an immersive experience, while providing value for the brand through customer engagement. ## Related on Trend Hunter - [Multi-Sensory Pop-Up Galleries](https://www.trendhunter.com/trends/popup-gallery.md) - [Creative Space-Enhancing Companies](https://www.trendhunter.com/trends/bespoke-artworks.md) - [Interactive Illustrative Refreshment Pop-Ups](https://www.trendhunter.com/trends/a-touch-of-colour-popup.md) - [Creative Play Pop-Ups](https://www.trendhunter.com/trends/sharpie-studio.md) - [Flea-Market-Inspired Brand Experiences](https://www.trendhunter.com/trends/diy-experience.md) - [Creativity-Focused One-Day Activations](https://www.trendhunter.com/trends/oneday-activation.md) - [Galvanized Beer Hall Facades](https://www.trendhunter.com/trends/camden-town-brewery-1.md) - [Playful Creativity-Focused Campaigns](https://www.trendhunter.com/trends/the-world-is-your-canvas.md) - [Large-Scale Interactive Creativity Events](https://www.trendhunter.com/trends/national-dandelion-day.md)