# Artistic Makeup Editorials Institute Magazine's State of Grace Story is Conceptually Themed By Jana Pijak | Published 2014-12-30 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/artistic-makeup References: [institutemag](http://institutemag.com/2014/12/02/state-of-grace/) & [institutemag](http://institutemag.com) Model Alecia Morais dons a range of artistic makeup looks in Institute Magazine's 'State of Grace' editorial. The beauty story highlights conceptual cosmetics and features looks that are reminiscent of painted art works. This editorial's hair and makeup artist De Maria experiments with color and creates alluring beauty looks that are dramatic and non-traditional. Institute Magazine's 'State of Grace' editorial is captured by Fernando Gomez and features beauty looks that defy convention. Whether displaying the season's deep plum eyeshadow and lip combinations or [painterly cosmetics](https://www.trendhunter.com/trends/eye-stylus-shadow-stick) that resemble expressive brush strokes, this beauty story pays homage to [abstract art pieces](https://www.trendhunter.com/trends/art-basel-miami-beach). The image series embodies a feminine air and transforms model Alecia Morais into an inspiring artist's muse. ## Trend Insights (Trend Hunter) - Score: 5.7/10 - Popularity: 100% | Activity: 62% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Key Themes Behind This Trend - **Conceptual Makeup:** There is an opportunity for cosmetic companies to create products for experimental and artistic makeup looks. - **Non-traditional Beauty Looks:** Beauty salons and professionals can capitalize on the trend towards non-traditional makeup looks by offering specialized services. - **Abstract Art-inspired Cosmetics:** Cosmetic companies can create makeup lines inspired by abstract art pieces for consumers looking to make a statement. ### Where This Applies - **Beauty:** The beauty industry can tap into the trend towards non-traditional makeup looks by developing specialized products and services. - **Fashion:** The fashion industry can partner with beauty brands to create avant-garde looks for their runway shows. - **Photography:** Photographers can collaborate with makeup artists and create visually stunning abstract art-inspired beauty editorials. ## Related on Trend Hunter - [Restyled Cinematic Makeup Campaigns](https://www.trendhunter.com/trends/il-pranzo-campaign.md) - [Digital Makeup Zines](https://www.trendhunter.com/trends/maczine.md) - [Grungy Movie-Inspired Cosmetics](https://www.trendhunter.com/trends/half-magic-beauty.md) - [Edgy Cruelty-Free Cosmetics](https://www.trendhunter.com/trends/barry-m-beauty.md) - [Sculptural Beauty Palettes](https://www.trendhunter.com/trends/contour-and-highlight-palettes.md) - [Blurred Cosmetic Campaigns](https://www.trendhunter.com/trends/mac-cosmetics-and-ella-gross.md) - [Intricate Fairytale-Like Makeup Sets](https://www.trendhunter.com/trends/four-essential-sets.md) - [Patisserie-Inspired Beauty Pop-Ups](https://www.trendhunter.com/trends/este-lauder-x-ladure.md) - [GenAI Makeup Marketing](https://www.trendhunter.com/trends/makeup-marketing.md)