# Arstic Interventions Modified Argentinean Advertising By Hernando Gomez Salinas | Published 2007-09-02 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/artistic-interventions-in-advertisement References: [baspotting.blogspot](http://www.baspotting.blogspot.com) & [flickr](http://www.flickr.com/photos/brhm/) Oscar Brahim, an Argentinean cab driver has dedicated his creative efforts to change the [city's advertising](https://www.trendhunter.com/trends/outdoor-advertising-campaign) to artistically promote his messages. Brahim hates advertising and the commercial industry, as he proclaims on his site, and his works are a reflection of that; he goes around Argentina [modifying posters](https://www.trendhunter.com/trends/kiehls-response) to completely change the original messages. He leaves his signature on [advertised posters](https://www.trendhunter.com/trends/decaf-billboard), transforming them into his own creations. Here's a selection of his work. ## Trend Insights (Trend Hunter) - Score: 1.7/10 - Popularity: 40% | Activity: 4% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### What's Driving This Trend - **Artistic Advertising:** Disruptive innovation opportunity: Businesses can explore unconventional and visually captivating ways to promote their messages through artistic interventions in advertising. - **Anti-advertising Movement:** Disruptive innovation opportunity: Companies can tap into the growing consumer sentiment against traditional advertising by adopting a more authentic and relatable approach in their marketing efforts. - **Creative Disruption:** Disruptive innovation opportunity: Embracing creative disruptions in the advertising industry can help businesses break through the clutter and engage audiences with unexpected and thought-provoking campaigns. ### Who This Affects Most - **Advertising:** Disruptive innovation opportunity: Advertising agencies can adopt a more artistic and disruptive approach to stand out in a competitive market and capture audience attention. - **Marketing:** Disruptive innovation opportunity: Marketers can leverage anti-advertising sentiment and collaborate with artists to create unique and attention-grabbing campaigns that resonate with consumers. - **Street Art:** Disruptive innovation opportunity: Street artists and graffiti artists can expand their creative endeavors by partnering with businesses to transform traditional advertising into visually captivating artworks that leave a lasting impression. ## Related on Trend Hunter - [Art-Promoting Campaigns](https://www.trendhunter.com/trends/beige-billboards.md) - [Statement Street Art](https://www.trendhunter.com/trends/surreal-street-art-1.md) - [Visual Museum Campaigns](https://www.trendhunter.com/trends/museum-campaign.md) - [Public Art Displays](https://www.trendhunter.com/trends/paul-anthony-smith.md) - [Mixed-Reality Cola Billboards](https://www.trendhunter.com/trends/3d-coca-cola-billboard.md) - [Innovative Outdoor Advertising Campaigns](https://www.trendhunter.com/trends/outdoor-advertising-campaign.md) - [Cheeky Electric Vehicles Ads](https://www.trendhunter.com/trends/koda-hijacks-competitors.md) - [Billboard-Transformed Tent Shelters](https://www.trendhunter.com/trends/lifesaving-outdoors.md) - [Pollution-Removing Murals](https://www.trendhunter.com/trends/this-campaign-sucks.md)