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# Iconic Art Eclairs
These Artistic Eclair Desserts Boast Hokusai's Classic Woodblock Print

By Jana Pijak | Published 2014-09-16 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/artistic-eclair-dessert
References: [en.rocketnews24](http://en.rocketnews24.com/2014/09/16/artistic-eclairs-featuring-japanese-woodblock-print-by-hokusai-available-for-a-limited-time-only/) & [fauchon](http://www.fauchon.com/en/magazine/eclair-week-2014-en-fauchon.html)

Parisian luxury food brand Fauchon is popular among Japanese dessert lovers and has impressed their fans again with this range of [artistic eclair desserts](https://www.trendhunter.com/trends/looks-delicious).

The brand's decadent eclairs are a favorite among its customers but these custom printed creations are unlike anything they've seen before. In celebration of Eclair Week, Fauchon has released two limited edition eclairs, one of which is adorned with [Hokusai's](https://www.trendhunter.com/trends/lego-hokusai-the-great-wave) iconic woodblock art print.

These artistic elcair deserts will be available in [Fauchon's Éclair Week Café pop-up shop](https://www.trendhunter.com/trends/blue-box-caf), located in Shibuya, Tokyo for a limited time. While one of the designs celebrates the brand's iconic deep pink and gold branding, the other is adorned with an intricate and edible version of one of Japan's most iconic and recognized art pieces.

## Trend Insights (Trend Hunter)

- Score: 1.1/10
- Popularity: 10% | Activity: 14% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food)

## Key Themes

### What's Driving This Trend

- **Artistic Dessert Creations:** Luxury food brands can capitalize on creating artistic desserts as a way to attract new customers and retain existing ones.
- **Pop-up Shops:** Pop-up shops are a great way for luxury food brands to create buzz and excitement around limited edition food products.
- **Collaborations with Iconic Artists:** Collaborating with iconic artists like Hokusai can create unique opportunities for luxury food brands to create one-of-a-kind products that generate excitement among customers.

### Who This Affects Most

- **Luxury Foods:** Luxury food brands can use artistic and limited edition desserts to differentiate themselves from competitors and attract high-end clientele.
- **Hospitality:** Luxury hotels and restaurants can collaborate with luxury food brands to offer unique and exclusive desserts at their establishments to create a personalized and memorable experience for guests.
- **Art and Design:** Luxury food brands can collaborate with iconic artists and designers to create unique and innovative dessert products that appeal to art enthusiasts and collectors.

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