# Charitable Bottled Artwork This Artistic Campaign Promotes a Charity and the BFG Movie By Mishal Omar | Published 2016-08-17 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/artistic-campaign References: [itsnicethat](http://www.itsnicethat.com/news/roald-dahl-bfg-dream-jar-trail-save-the-children-quentin-blake-jill-berelowitz-170816) & [telegraph](http://www.telegraph.co.uk/films/2016/07/22/the-bfg-dream-jar-trail-how-mnay-have-you-found/) Save the Children's artistic campaign enlisted several talented artists to create sculptures that were meant to represent their dreams. The unique [fund raising idea](https://www.trendhunter.com/trends/kabalagala-clusters) was inspired by Roald Dahl and his book 'The BFG.' The universally revered children's author has inspired plenty of minds both young and old and this artistic campaign was simply an extension of that fact. Sir Quentin Blake -- the illustrator for all of Roald Dahl's children's books -- took part in the project, as did other artists including Jane Morgan, Romero Britto and Robert Brafford. The resulting [sculptural pieces](https://www.trendhunter.com/trends/sculptural-glass-bottles) appear in a treasure hunt trail around London, England and will be auctioned off to raise funds. These beautiful jars work as an inspiring and creative tool that captures people's attention for the purpose of charity. ## Trend Insights (Trend Hunter) - Score: 4.4/10 - Popularity: 70% | Activity: 53% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) ## Key Themes ### What's Driving This Trend - **Artistic Fundraising:** Harness the power of art to raise funds for charitable causes. - **Collaborative Sculptures:** Engage multiple artists to create unique sculptures that represent a common theme. - **Treasure Hunt Trails:** Create interactive experiences by setting up treasure hunt trails featuring art installations. ### Who This Affects Most - **Non-profit:** Non-profit organizations can utilize artistic campaigns to attract donations and raise funds. - **Art and Design:** The art and design industry can explore collaborations with charities to create unique and impactful sculptures. - **Entertainment and Events:** Event organizers can design treasure hunt trails featuring art installations to engage and entertain participants. ## Related on Trend Hunter - [Kid-Designed Sculptural Furniture](https://www.trendhunter.com/trends/galerie-philia.md) - [Art-Covered Sparkling Wines](https://www.trendhunter.com/trends/desiderio-n1-limited-edition-art-bottles.md) - [Imaginative Children's Holiday Campaigns](https://www.trendhunter.com/trends/childrens-holiday-campaign.md) - [Artistic Libation Campaigns](https://www.trendhunter.com/trends/paint-your-pint-competition.md) - [Creativity Time Capsules](https://www.trendhunter.com/trends/campaign-for-creativity.md) - [Art-Promoting Campaigns](https://www.trendhunter.com/trends/beige-billboards.md) - [Playful Billboard Campaigns](https://www.trendhunter.com/trends/dreamies-treats.md) - [Charitable Snack Bar Branding](https://www.trendhunter.com/trends/kind-choose-love-bars.md) - [Children's Illustrated Book Campaigns](https://www.trendhunter.com/trends/one-in-100-initiative.md)