# Beer-Inspired Animations Artistic Brewery Lagunitas Animates Intoxicated Calls from Customers By Kalin Ned | Published 2018-01-11 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/artistic-brewery References: [juxtapoz](https://www.juxtapoz.com/news/illustration/lagunitas-team-up-with-animator-and-illustrator-reece-parker-for-new-edition-of-their-series-called-mumblephone/) & [lagunitas](https://lagunitas.com) Lagunitas collaborated with animators and illustrators to market itself as a playful artistic brewery and to better connect with its consumers through *MumblePhone*. The company's phone number appears on the packaging of the product, resulting in some hilarious messages over the years. The [animation styles](https://www.trendhunter.com/trends/absolut-haring-artist-edition-bottle) of the series differ from one artist to the next -- from skateboard culture-inspired simplicity to transcendental-like shapes and psychedelic dream states. The recent series of intoxicated calls has been animated by Reece Parker, who adds a wonderfully colorful cartoon aesthetic to the art project. The collaborative movement between creatives and an artistic brewery is a practice that not only supports the artist and the [beer product](https://www.trendhunter.com/trends/all-day-ipa), but endorses an open, fun and a very real relationship between the company and its consumer. ## Trend Insights (Trend Hunter) - Score: 1.7/10 - Popularity: 11% | Activity: 31% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What's Driving This Trend - **Collaborative Marketing:** The practice of collaborating with artists to create innovative marketing campaigns can enhance brand authenticity and consumer engagement. - **Artistic Branding:** Using artistic expressions in branding can help breweries differentiate themselves and connect with consumers on a creative and emotional level. - **Creative Packaging:** Incorporating unique elements, such as company phone numbers, on packaging can lead to unexpected and entertaining interactions with customers. ### Who This Affects Most - **Craft Brewery:** Craft breweries can leverage artistic collaborations to stand out in the highly competitive beer industry and build a loyal customer base. - **Animation and Illustration:** The animation and illustration industry can find opportunities in creating branded content for breweries, showcasing their artistic skills and reaching new audiences. - **Marketing and Advertising:** Marketing and advertising agencies can explore the potential of working with businesses in the alcohol industry to develop unique and engaging campaigns. ## Related on Trend Hunter - [Lager Popsicle Initiatives](https://www.trendhunter.com/trends/lager-popsicle.md) - [Artistic Beer Packaging](https://www.trendhunter.com/trends/core-legends.md) - [Horrific Beer-Themed Comics](https://www.trendhunter.com/trends/garage-beer.md) - [Playful Monster-Inspired Beer Labels](https://www.trendhunter.com/trends/wind-and-waves.md) - [AI-Inspired Beer Ads](https://www.trendhunter.com/trends/solar-wave.md) - [Artistic Libation Campaigns](https://www.trendhunter.com/trends/paint-your-pint-competition.md) - [Retro-Inspired Beer Cans](https://www.trendhunter.com/trends/bellwoods-brewery.md) - [Conceptual Craft Beer Bottles](https://www.trendhunter.com/trends/sour-glass.md) - [Cross-Continental Beer Brewing Documentaries](https://www.trendhunter.com/trends/beer-is-art-campaign.md)