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# Soft Pink Artistic Blankets
Tekla and André Saraiva Collaborate on a Delicately Creative Piece

By Kalin Ned | Published 2019-01-18 | Art & Design
Source: Trend Hunter, https://www.trendhunter.com/trends/artistic-blanket
References: [hypebeast](https://hypebeast.com/2018/10/tekla-andre-saraiva-mr-a-blanket-hotel-amour) & [teklafabrics](https://teklafabrics.com/)

This artistic blanket is done in collaboration between Tekla -- a design studio that is based in Copenhagen and which specializes in homeware products, and French artist André Saraiva. The partnership produces a limited edition cover that is motivated by creative movements. Subtly dubbed 'Mr.A' -- which is "Saraiva's ubiquitous [...] character," the artistic blanket is designed for the creative's Hôtel Amour. The hospitality business is located on 8 Rue de Navar
 in Paris, France.

The Tekla x André Saraiva collaboration is with a pink background that is broken up by delicate and smooth white lines. Both the design studio's branding and the artist's signature are subtly inserted within the aesthetic of the piece. Given the limited edition status of the artistic blanket and the name associated with it, Mr. A will, without a doubt, stir interest.

## Trend Insights (Trend Hunter)

- Score: 3.1/10
- Popularity: 58% | Activity: 26% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design)

## Key Themes

### What's Driving This Trend

- **Artistic Blankets:** The trend of collaborating with artists to create limited edition blankets offers opportunities for unique and creative home decor products.
- **Creative Partnerships:** The trend of design studios collaborating with artists opens up opportunities for unique and innovative product collaborations.
- **Limited Edition Homeware:** The trend of producing limited edition homeware items creates a sense of exclusivity and increases consumer interest.

### Who This Affects Most

- **Design Studios:** Design studios can explore collaborations with artists to create unique and artistic home decor products.
- **Hospitality:** The hospitality industry can partner with artists to create exclusive and limited edition products for their establishments.
- **Fashion and Home Decor Retailers:** Fashion and home decor retailers can tap into the trend of limited edition artistic blankets to offer unique products to their customers.

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