# Artistic Rum The ‘Pop & Street Art' Malibu Series By Cecilia Biemann | Published 2008-11-09 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/artistic-alcohol-bottles-malibu-pop-street-art-series References: [highsnobiety](http://www.highsnobiety.com/news/2008/11/08/malibu-pop-street-art-series-delta-so_me-james-jarvis/) & [colette.fr](http://www.colette.fr/) These funky rum bottles from the Malibu 'Pop and Street Art' Series include designs from a group of three talented artists including [Delta](https://www.trendhunter.com/trends/vantagenova-delta-one), So_Me and James Jarvis. These limited-edition [artistic alcohol bottles](https://www.trendhunter.com/trends/dobel-atelier-animales-endmicos) are individually numbered, and only 100 of each design will be produced. Available at the start of December, the set will be sold exclusively by [Colette](https://www.trendhunter.com/trends/the-pioneer-woman-5). **Implications** - Creating artistic limited edition packaging is a great branding move. A lot of people are keen on collecting special edition products and packaging and are more likely to buy your product if it is only made in limited quantities or for a limited time only. Providing consumers with a sense of urgency to purchase your product/service is a great way to capitalize on impulse buyers. ## Trend Insights (Trend Hunter) - Score: 1.5/10 - Popularity: 14% | Activity: 24% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Modern](https://www.trendhunter.com/modern) ## Key Themes ### Key Themes Behind This Trend - **Limited-edition Packaging:** Creating artistic limited edition packaging is a great branding move and can capitalize on impulse buyers. - **Pop and Street Art Trend:** The collaboration with artists in the 'Pop and Street Art' Malibu series taps into the trend of incorporating art into consumer products. - **Collectibility:** The limited edition aspect of the Malibu 'Pop and Street Art' series taps into the trend of collectibility among consumers. ### Where This Applies - **Alcohol:** The Malibu 'Pop and Street Art' series creates a unique selling point for the alcohol industry through its artistic limited edition packaging. - **Marketing and Advertising:** The branding move of creating artistic limited edition packaging in the Malibu 'Pop and Street Art' series could be replicated in other marketing and advertising campaigns to incentivize impulse purchases. - **Art and Design:** The collaboration with artists in the 'Pop and Street Art' Malibu series creates a new opportunity for artists to bring their work to a wider audience through consumer products. ## Related on Trend Hunter - [Uplifting Artistic Alcohol Packaging](https://www.trendhunter.com/trends/absolut-haring-artist-edition-bottle.md) - [Art-Covered Sparkling Wines](https://www.trendhunter.com/trends/desiderio-n1-limited-edition-art-bottles.md) - [Redesigned Cultural Rum Bottles](https://www.trendhunter.com/trends/havana-club-x-martine-rose.md) - [Mediterranean-Inspired Gin Bottles](https://www.trendhunter.com/trends/immagina-malfy.md) - [Jeweler-Created Rum Bottles](https://www.trendhunter.com/trends/havana-club-aejo-7-aos-bottle.md) - [Artistic Vodka Bottle Designs](https://www.trendhunter.com/trends/vodka-by-saintwoods.md) - [Creative Collectible Spirits Bottles](https://www.trendhunter.com/trends/collectible-spirits-bottle.md) - [Artist-Designed Tequila Bottles](https://www.trendhunter.com/trends/essential-artist-series.md) - [Exquisite Artist-Designed Spirits](https://www.trendhunter.com/trends/anish-kapoor2.md)