# Dizzying Design Pavilions Artist Wolfgang Buttress Designed the UK Pavilion at the World Expo 2015 By Rebecca Byers | Published 2015-04-16 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/artist-wolfgang-buttress References: [dezeen](http://www.dezeen.com/2015/04/15/wolfgang-buttress-bdp-uk-pavilion-milan-expo-2015/) Artist Wolfgang Buttress designed the recently completed [UK pavilion](https://www.trendhunter.com/trends/heatwave-pavilion) in Milan ahead of the World Expo 2015. The mesmerizing structure resembles the patterns found in a honeycombed beehive, created to appear within the pavilion at large as if to be emerging from a [wildflower meadow](https://www.trendhunter.com/trends/miel-pavilion). The theme for the 2015 World Expo is "Feeding the Planet, Energy for Life," and will be on between May and October. The dizzying buzzworthy installation will play host to a variety of UK-focused World Expo events, including a showcase of the [National History Museum's](https://www.trendhunter.com/trends/this-is-air) wildlife photography exhibit and a demonstration of sustainable British fashion innovations. There will also be British chefs like Angela Hartnett will be on-hand to create gourmet food experiences made from UK-sourced ingredients. ## Trend Insights (Trend Hunter) - Score: 4.6/10 - Popularity: 87% | Activity: 42% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### What's Driving This Trend - **Beehive-inspired Design:** Opportunity for creating mesmerizing structures inspired by natural patterns like honeycombs. - **Sustainable Fashion Innovations:** Potential to demonstrate and promote sustainable innovations in the fashion industry. - **Gourmet Food Experiences:** Chance to showcase and create unique culinary experiences using locally-sourced ingredients. ### Who This Affects Most - **Architecture:** Disruptive innovation opportunity in creating visually stunning and ecologically-inspired pavilions for exhibitions. - **Fashion:** Opportunity for disruptive innovation by promoting and advancing sustainable fashion practices and materials. - **Food and Beverage:** Potential for disruptive innovation in the culinary industry by creating unique and sustainable gourmet food experiences. ## Related on Trend Hunter - [Glowing Sphere Art Pavilions](https://www.trendhunter.com/trends/netherlands-pavilion.md) - [Mushroom-Like Wooden Pavilions](https://www.trendhunter.com/trends/carbon-garden-pavilion.md) - [Living Structure-Based Pavilions](https://www.trendhunter.com/trends/canada-pavilion.md) - [Clay Bead-Cloaked Buildings](https://www.trendhunter.com/trends/geology-of-britannic-repair.md) - [Art Expo Village-Esque Pavilions](https://www.trendhunter.com/trends/saudi-arabia-pavilion.md) - [Climate-Sensitive Pavilion Structures](https://www.trendhunter.com/trends/querkraft.md) - [Traditional Sailing-Inspired Pavilions](https://www.trendhunter.com/trends/from-the-coastline-we-progress.md) - [Sculptural Timber Gathering Spaces](https://www.trendhunter.com/trends/gathering-space.md) - [Climate Awareness Artful Pavilions](https://www.trendhunter.com/trends/heatwave-pavilion.md)