# Crossed Strap Backpacks EASTPAK Tapped Vetements for This Artist Studio Collection Release By Riley von Niessen | Published 2016-11-16 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/artist-studio-collection References: [hypebeast](http://hypebeast.com/2016/11/vetements-eastpack-pakr-backpack) & [vetementswebsite](http://vetementswebsite.com/) EASTPAK, a Massachusetts-based backpack brand, launched the 'Artist Studio Collection' in order to promote a series of [large-scale collaborations](https://www.trendhunter.com/trends/herschel-supply-x-realtree). One of the twelve that's to be included comes from Demna Gvasalia, a celebrated Georgian fashion designer who's tied to Vetements. In order to make the [collaborative effort](https://www.trendhunter.com/trends/the-dime-x-eastpak-collection) clear, the product includes the branding of both. Black and red, this Artist Studio Collection backpack is a [statement accessory](https://www.trendhunter.com/trends/monogramheavy-bags) that immediately stands out for its unconventional strap. Like a ribbon, the red material is continuous, crossing at the top of the bag to form an oversized loop. As HYPEBEAST writes, this is meant to be a symbol of support to those who are affected by HIV/AIDS. Due to this, the collaborative design will be auctioned off, with proceeds going towards the Designers Against Aids Foundation. ## Trend Insights (Trend Hunter) - Score: 5.1/10 - Popularity: 68% | Activity: 76% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Charity](https://www.trendhunter.com/charity) ## Key Themes ### What's Driving This Trend - **Large-scale Collaborations:** Brands are collaborating with artists and designers to create statement accessories that stand out. - **Unconventional Straps:** Designers are exploring new ways to create straps, such as using continuous ribbon material that crosses over at the top. - **Charitable Collaborations:** Collaborative designs are being auctioned off with proceeds going towards charitable foundations, showing a new way for brands to give back. ### Who This Affects Most - **Fashion:** Designers and backpack brands are collaborating to create unique accessories that capture consumer attention and promote social causes. - **Art:** Artists are being brought on to collaborate on designs, further blurring the lines between fashion and art. - **Charity:** Collaborations to raise money for charitable causes show the potential of cross-industry partnerships to do good in the world. ## Related on Trend Hunter - [Co-Branded Upcycled Backpacks](https://www.trendhunter.com/trends/rerebuilt-to-resist.md) - [American Artist Bag Capsules](https://www.trendhunter.com/trends/eastpak-launched.md) - [Sleek Modern Bag Collections](https://www.trendhunter.com/trends/trompe-loeil-bags.md) - [Upcycled Bag Collabs](https://www.trendhunter.com/trends/freitag-x-tudes-studio.md) - [Carry Gear Collaborations](https://www.trendhunter.com/trends/the-dime-x-eastpak-collection.md) - [Artistically Adorned Backpacks](https://www.trendhunter.com/trends/artlifting.md) - [Outdoor Utility Bags](https://www.trendhunter.com/trends/apc-x-gregory.md) - [Earbud-Inspired Backpack Designs](https://www.trendhunter.com/trends/airpack-backpack.md) - [Oversized Earbud Backpacks](https://www.trendhunter.com/trends/airpack.md)