# Augmented Reality Monocles The Mac Monocle from Artist Lunch Breath is Hilarious By Tia Clarke | Published 2013-05-03 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/artist-lunch-breath References: [core77](http://www.core77.com/blog/cartoons/default.asp) & [lunchbreath](http://lunchbreath.com/latest-posts) The Mac Monocle from artist Lunch Breath is a hilarious look at what an [augmented reality device](https://www.trendhunter.com/trends/spectacles-gen-5) might look like if designed by [Apple](https://www.trendhunter.com/trends/apple-clear-series). The utterly ridiculous monocle attachment was designed by the illustrator as a mock-up Apple rival to [Google Glass](https://www.trendhunter.com/trends/google-glasses). Lunch Breath describes this futuristic monocle as "sustainably less stupid-looking than Google Glass" and notes that it would "have a lot more apps." The humorous illustration is a sardonic look at the rivalry between Apple Mac and other companies, as well as the brand's obsession with attaching itself to hipsters or 'cool people.' I, for one, can definitely think of a few Apple fanboys who would line up to buy the Mac Monocle. ## Trend Insights (Trend Hunter) - Score: 1.3/10 - Popularity: 15% | Activity: 17% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### Why This Trend Is Growing - **Augmented Reality Accessories:** Opportunities exist for designing and creating similar augmented reality accessories which could have more and varied functions. - **Tech Parody:** Creating parody and mock-up designs of existing tech products can lead to creating new and innovative tech products. - **Fashion-technology Crossover:** Opportunities exist in developing fashionable augmented reality accessories for everyday use. ### Industries Being Reshaped - **Consumer Electronics:** Consumer electronics industry can create innovative and sardonic designs for wearable technology devices that fit users' preferences. - **Art and Design:** Artists and designers can bridge the gap between technology and fashion to create innovative product designs. - **Advertising and Marketing:** Advertising and marketing companies can utilize parody and satire in promotions to create brand positioning that appeals to consumers. ## Related on Trend Hunter - [AR Museum Eyewear Headsets](https://www.trendhunter.com/trends/metmate-ar-glasses-concept.md) - [Practically Styled AR Glasses](https://www.trendhunter.com/trends/oneweek-ar-glasses.md) - [All-in-One AR Glasses](https://www.trendhunter.com/trends/augmented-reality-android-glasses.md) - [Crystalline Tech Devices](https://www.trendhunter.com/trends/apple-clear-series.md) - [Abstract Computing Headset Covers](https://www.trendhunter.com/trends/dbrand-aperture-vision-pro-face-cover.md) - [Internet Icon Accessory Design](https://www.trendhunter.com/trends/finder-icon-backpack.md) - [Mixed-Reality Headgear Accessories](https://www.trendhunter.com/trends/bounce-vision.md) - [90s-Era Computer Smartwatches](https://www.trendhunter.com/trends/apple-watch-g3.md) - [3D Designer Headset Concepts](https://www.trendhunter.com/trends/a-eye-ar-glasses.md)