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# Clown Nose Pranked Ads
Artist Ji Lee Has Been Putting Clown Noses on Ads Around NYC

By Allen Taylor | Published 2014-03-19 | Marketing
Source: Trend Hunter, https://www.trendhunter.com/trends/artist-ji-lee
References: [elitedaily](http://elitedaily.com/envision/somebody-is-going-around-nyc-and-placing-clown-noses-on-every-single-advertisement-photos/) & [clownifystickers.tumblr](http://clownifystickers.tumblr.com/)

Artist Ji Lee has been spicing up the [advertisements around NYC](https://www.trendhunter.com/trends/mwcurated) by placing clown noses on every one he can. The project is titled ‘Clownify’ and has made even the darkest ads a little brighter.

The clown nosed ads are meant to [add a little bit of humor](https://www.trendhunter.com/trends/six-flags) to serious advertisements and make you laugh at the seductive ones. Liam Nelson is definitely less terrifying when he’s dressed in a clown nose and the nose diverges your attention from the usual “spots” when staring at a Kate Upton swimsuit ad.

If you live in NYC, you’ll see these around. Don’t worry if you’re not in the area because Ji Lee has created a [Tumblr](http://clownifystickers.tumblr.com/)page showcasing his efforts for everyone to enjoy.

## Trend Insights (Trend Hunter)

- Score: 2.5/10
- Popularity: 30% | Activity: 38% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Publicity Stunts](https://www.trendhunter.com/publicitystunts)

## Key Themes

### Why This Trend Is Growing

- **Humorous Advertisements:** The trend of incorporating humor into advertisements creates opportunities for brands to connect with consumers on a lighter, more relatable level.
- **Disruptive Outdoor Marketing:** The use of unconventional tactics, such as placing clown noses on ads, disrupts traditional outdoor marketing strategies and captures attention in a unique way.
- **Artistic Street Interventions:** Artists like Ji Lee are utilizing the urban landscape as a canvas for their creative interventions, showing the potential for art to disrupt and engage with everyday surroundings.

### Industries Being Reshaped

- **Advertising:** The advertising industry can explore how humor can be effectively used to make advertisements more memorable and engaging.
- **Outdoor Marketing:** The outdoor marketing industry can experiment with unconventional tactics to stand out in crowded spaces and create memorable experiences for audiences.
- **Street Art:** Street art has the potential to transform urban landscapes and challenge conventional notions of advertising, inspiring new possibilities for creative expression.

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