# Artist Erwin Wurm Fat Car Art By Kyla Gutsche | Published 2005-11-21 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/artist-erwin-wurm-fat-car-art References: [mca.au](http://www.mca.com.au/default.asp?page_id=10&content_id=1479) Australian artist Erwin Wurm recently had an exhibit titled, "Instructions on How to Be Politically Incorrect." The centerpiece of the show is a video about an [animated](https://www.trendhunter.com/trends/bio-pop) "[Fat Car](https://www.trendhunter.com/trends/tom-dixon-fat-and-plump)" which has its own monologue. Like a chubby little kid, the car exudes a certain cuteness that makes it seem irresistible. It's obviously more [art than function](https://www.trendhunter.com/trends/Tattoo-Inspired-Land-Rover), but that just makes it all the more noteworthy. **Implications** - By directly making reference to subject matter that is considered taboo within society, many marketing campaigns appear humorous and up-to-date. Businesses that can find ways to address unspoken topics within their marketing campaigns and product promotions can further access opportunities to appeal to consumer's humorous sides. ## Trend Insights (Trend Hunter) - Score: 5.1/10 - Popularity: 93% | Activity: 51% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Modern](https://www.trendhunter.com/modern) ## Key Themes ### Key Themes Behind This Trend - **Taboo Marketing:** Marketing campaigns that addresses unspoken topics and taboos within society to appeal to consumers' humorous sides. - **Art-inspired Products:** Products that take inspiration from art to add an element of novelty and interest to regular items. - **Cute Functionality:** Designs that prioritize cuteness over function for a product or service. ### Where This Applies - **Automotive:** The automotive industry can explore creating non-functional vehicles for artistic purposes to market to a niche audience. - **Advertising:** The advertising industry can incorporate taboo humor in marketing campaigns to make them more effective. - **Design:** The design industry can create unique, cute, and functional products that have an artistic inspiration for a creative and niche market. ## Related on Trend Hunter - [Dynamic Car-Themed Structures](https://www.trendhunter.com/trends/veiled-porsche.md) - [Miniature Designer Collectible Cars](https://www.trendhunter.com/trends/art-car-1.md) - [Artistically Rendered One-Of-A-Kind Autos](https://www.trendhunter.com/trends/romero-britto.md) - [Dynamic Artful Car Designs](https://www.trendhunter.com/trends/bmw-m-hybrid-v8.md) - [Miniature Art Cars](https://www.trendhunter.com/trends/hot-wheels-and-daniel-arsham.md) - [Life-Sized Car Sculptures](https://www.trendhunter.com/trends/benedict-radcliffe-1.md) - [Luxury Swan Art Vehicles](https://www.trendhunter.com/trends/porsche-swan-art-car.md) - [Painting-Inspired Artful Cars](https://www.trendhunter.com/trends/bmw-art-car.md) - [Artful Car-Themed Capsule](https://www.trendhunter.com/trends/cao-fei-art-car.md)