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# Corrugated Culinary Illustrations
Eiko Ojala Turns Food Produce Into a Series of Paper Artwork

By M | Published 2014-07-22 | Art & Design
Source: Trend Hunter, https://www.trendhunter.com/trends/artist-eiko-ojala
References: [fubiz.net](http://www.fubiz.net/en/2014/07/21/the-good-product-by-eiko-ojala/) & [ploom](http://www.ploom.tv/)

Talented artist Eiko Ojala turns various pieces of technicolor cardboard into [paper artwork in the installation series](https://www.trendhunter.com/trends/museum-for-papirkunst) titled 'The Good Product.' This series features various pieces of stacked cut-out papers that replicate the look of produce and food preparation.

Ojala has made a name for himself in the art world for his incredible talent of turning pieces of paper into breathtaking works of art. Ojala uses paper to bring a three-dimensional look to his drawings that is clean as well as minimalist. 'The Good Product' series focuses primarily on [food and culinary preparation](https://www.trendhunter.com/trends/dish-pics) as Ojala depicts things like onions, rhubarb, garlic and lettuce made entirely out of cut-out sheets of colorful paper. The clean lines and structured style of Ojala's pieces is quite striking to look at.

## Trend Insights (Trend Hunter)

- Score: 2.0/10
- Popularity: 41% | Activity: 12% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign)

## Key Themes

### What Makes This Trend Stand Out

- **Paper Artwork:** Exploring the use of paper as a medium for creating three-dimensional artwork, opening up opportunities for artists to experiment with texture and depth.
- **Technicolor Cardboard:** Utilizing vibrant colored cardboard in artistic installations, enabling artists to create visually stunning and immersive experiences.
- **Minimalist Illustrations:** Embracing clean lines and a structured style in art, providing a unique and visually striking way to depict various subjects and themes.

### Sectors Adopting This

- **Fine Arts:** The field of fine arts can leverage the use of unconventional materials and techniques to create innovative and visually captivating artworks.
- **Experiential Marketing:** The experiential marketing industry can incorporate technicolor cardboard installations to create immersive and memorable brand experiences for consumers.
- **Graphic Design:** Graphic designers can draw inspiration from minimalist illustrations to create visually impactful designs for branding, advertising, and digital media.

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