# Logo-Branded Babies Artist Dietrich Wegner is at it Again with Real Inked Infants By Armida Ascano | Published 2010-10-20 | Life-Stages Source: Trend Hunter, https://www.trendhunter.com/trends/artist-dietrich-wegner References: [toxel](http://www.toxel.com/inspiration/2010/10/11/branded-babies/) & [dietrichwegner](http://www.dietrichwegner.com/) Artist Dietrich Wegner recently released a series of sculptures depicting [rubber babies](https://www.trendhunter.com/trends/highquality-baby-gear) donning enough tattoos to deem them worthy of joining biker gang. This time around, Dietrich Wegner is at it again; except this time, the babies are real. As a follow up to the rubber sculptures, artist Dietrich Wegner has shot a series of photographs with real branded babies. Though the infants are real, [the tattoos are not](https://www.trendhunter.com/trends/chipotle-temporary-tattoo-collection). **Implications** - Branding has become one of the most popular visuals that many city dwellers see on a daily basis, even those who are young enough to know what it means. Children continue to be the [target of many advertisers](https://www.trendhunter.com/trends/good-start), and as such, businesses that speak out against it will gain recognition for their efforts. ## Trend Insights (Trend Hunter) - Score: 6.9/10 - Popularity: 100% | Activity: 100% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Life-Stages](https://www.trendhunter.com/life-stages) > [Babies](https://www.trendhunter.com/babies) ## Key Themes ### What Makes This Trend Stand Out - **Branded Babies:** The trend of branding babies with logos or tattoos presents an opportunity for businesses to create child-friendly advertising campaigns and products. - **Children as Advertising Targets:** The trend of advertisers targeting children with visual branding highlights the need for businesses to develop responsible and ethical marketing strategies. - **Artistic Controversy:** The trend of artists using provocative concepts like branded babies opens up opportunities for businesses to collaborate with artists and create thought-provoking advertising campaigns. ### Sectors Adopting This - **Advertising:** The advertising industry can explore ways to engage children without exploiting them, through child-friendly campaigns and messaging. - **Childcare:** The childcare industry can focus on creating safe and healthy environments for children that promote responsible advertising practices. - **Art:** The art industry can collaborate with controversial artists to create thought-provoking exhibitions that challenge societal norms and spark conversations about topics like branding and consumerism. ## Related on Trend Hunter - [Body Artwork-Inspired Fashion](https://www.trendhunter.com/trends/body-tattoo.md) - [Scannable Tattoo Campaigns](https://www.trendhunter.com/trends/whopper-tattoo.md) - [Unusual Food Tattoo Challenges](https://www.trendhunter.com/trends/omaha-steak.md) - [Branded Pregnancy Scans](https://www.trendhunter.com/trends/pregnancy-scans.md) - [Tattoo-Covered Beer Packaging](https://www.trendhunter.com/trends/86-tattoo-limited-edition.md) - [Supermarket Temporary Tattoos](https://www.trendhunter.com/trends/specialbuy-temporary-tattoos.md) - [Kidult Baby Shoes](https://www.trendhunter.com/trends/super-baby.md) - [Generative Art Tattoo Capsules](https://www.trendhunter.com/trends/blackdot-1.md) - [Vitamin-Infused Temporary Tattoos](https://www.trendhunter.com/trends/barriere.md)