# Bespoke Rose-Gold Luxury Watches Artisans De Genève Has Created a Custom Gold Rolex Daytona By Daniel Johnson | Published 2019-08-05 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/artisans-de-genve References: [hypebeast](https://hypebeast.com/2019/7/rubens-barrichello-gold-rolex-daytona-watch) & [artisansdegeneve](https://www.artisansdegeneve.com) Artisans [De Genève](https://www.trendhunter.com/trends/louis-vuitton-tambour-moon-flying-tourbillon) has collaborated with professional driver Rubens Barrichello in order to create a custom Gold version of the Rolex Daytona. Due to Ruben Barrichello's influence, the watch features custom aspects, which [draw inspiration from the automotive industry](https://www.trendhunter.com/trends/autodromo-x-mobil-1-group-b-pegasus-edition). The watch is a luxury item and has a $77,500 price point. It's currently available from the Artisans De Genève online store. The watch's design features the Rolex 4130 movement system. For the new model, each piece was replaced by hand, making this watch completely different from the original. It is encased in [18k everose gold](https://www.trendhunter.com/trends/extra-plat-rose-gold) and features a gold rotator. The black bevel, which is ceramic, provides a sharp visual contrast to the rose gold. ## Trend Insights (Trend Hunter) - Score: 5.7/10 - Popularity: 86% | Activity: 76% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Watches](https://www.trendhunter.com/watches) ## Key Themes ### What Makes This Trend Stand Out - **Custom Luxury Watches:** There is a growing trend of bespoke luxury watches, allowing customers to create unique and personalized timepieces. - **Influence From Other Industries:** There is an increasing trend of luxury watchmakers drawing inspiration from other industries, such as automotive design, to create unique and innovative designs. - **Handcrafted Watchmaking:** There is a renewed trend towards handcrafted watchmaking, allowing for more artisanal and custom design elements. ### Sectors Adopting This - **Luxury Watches:** The luxury watch industry has the opportunity to create bespoke and unique designs for customers looking for personalized timepieces. - **Automotive Industry:** Luxury watchmakers can continue to draw inspiration from the automotive industry to create innovative designs that appeal to both automobile and watch enthusiasts. - **Artisanal Watchmaking:** The trend towards handcrafted watchmaking presents a disruptive innovation opportunity for small artisanal watchmakers who can offer personalized and unique designs to customers. ## Related on Trend Hunter - [Rose Gold Luxurious Wristwatches](https://www.trendhunter.com/trends/rose-gold-tourbillon-souscription.md) - [Luxurious Limited-Edition Watches](https://www.trendhunter.com/trends/daydate.md) - [Sand Gold Luxurious Wristwatches](https://www.trendhunter.com/trends/remaster02.md) - [Gold Dial Timepieces](https://www.trendhunter.com/trends/b13r.md) - [Hypercar-Inspired Luxury Watches](https://www.trendhunter.com/trends/tourbillon-baguette.md) - [Sports Car-Branded Watch Designs](https://www.trendhunter.com/trends/aston-martins-formula-one-team.md) - [Graphic-Detailed Luxe Timepieces](https://www.trendhunter.com/trends/slawn.md) - [Demure Desert-Hued Timepieces](https://www.trendhunter.com/trends/zenith-defy-skyline-tourbillon.md) - [Demure Iridescent Timepieces](https://www.trendhunter.com/trends/the-girard-perregeaux-x-astonmartin-laureato-chronograph-hero.md)