# Flavored Artisan Marshmallows These Cubed Marshmallows Come in a Diverse Range of Flavors By Mishal Omar | Published 2016-10-01 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/artisan-marshmallow References: [thedieline](http://www.thedieline.com/blog/2016/9/26/north-mallow-artisan-marshmallows) & [wink-mpls](http://wink-mpls.com/) The artisan marshmallows created by the brand 'North Mallow' can be eaten on their own or added to various recipes. Designed by the creative agency 'Wink,' the marshmallows differ immensely from the kinds that are offered in bulk at most grocery stores -- both in production, flavors and in their packaging. The artisan marshmallows are homemade and natural, with flavors that include a chocolate chip, a mocha bean, a classic vanilla and a caramel swirl. Their boxes combine a rustic aesthetic with a simple one, along with a brief excerpt about the story behind the brand. Whether it is to eat them on their own or add a more luxurious spin on [classic recipes](https://www.trendhunter.com/trends/plantbased-smores-cookie) such as [hot chocolate](https://www.trendhunter.com/trends/marshmallowflavored-coffee), these artisan marshmallows can be enjoyed by anyone with a sweet tooth. ## Trend Insights (Trend Hunter) - Score: 3.5/10 - Popularity: 57% | Activity: 40% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Artisan Marshmallows:** The rise of artisan marshmallows presents an opportunity for companies to experiment with unique flavors and packaging to differentiate themselves from traditional brands. - **Natural Ingredients:** Consumers are increasingly seeking out natural ingredients in their food products, highlighting an opportunity for companies to market their marshmallows as all-natural and handmade. - **Luxury Food:** The popularity of luxury food items, such as artisan marshmallows, presents an opportunity for businesses to target high-end consumers with premium pricing and unique flavor combinations. ### Sectors Adopting This - **Food:** The food industry can capitalize on the trend of artisan marshmallows by developing unique flavors and packaging to meet increasing consumer demand for gourmet treats. - **Retail:** Retail companies can leverage the trend of artisan marshmallows by carrying unique and high-end products, appealing to consumers looking for specialty items. - **Gifting:** The rise of artisan marshmallows as a specialty food item presents an opportunity for companies that specialize in gift giving to curate and sell unique gift baskets and boxes that feature these gourmet treats. ## Related on Trend Hunter - [Decorative Holiday Marshmallows](https://www.trendhunter.com/trends/holiday-marshmallow.md) - [Gourmet Agave-Date Marshmallows](https://www.trendhunter.com/trends/mojave-marshmallows.md) - [High-Quality Chocolatey Marshmallow Treats](https://www.trendhunter.com/trends/mallow-marsh.md) - [Festive Decorated Marshmallows](https://www.trendhunter.com/trends/williams-sonoma.md) - [Winter-Ready Marshmallow Products](https://www.trendhunter.com/trends/new-jetpuffed-marshmallows.md) - [Coffee-Flavored Marshmallows](https://www.trendhunter.com/trends/coffee-roast-mallows.md) - [Flavor-Filled Bite-Sized Marshmallows](https://www.trendhunter.com/trends/stuffed-puffs-filled-marshmallow-bites.md) - [Holiday-Shaped Marshmallow Products](https://www.trendhunter.com/trends/holiday-shaped-marshmallows.md) - [Vegan-Friendly Maple Marshmallows](https://www.trendhunter.com/trends/dandies-vegan-maple-flavored-marshmallows.md)