# Nutrient-Rich Frozen Pizzas The New Artisan Crust Pizzas Help Consumers Eat More Whole Grains By Katherine Pendrill | Published 2016-05-23 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/artisan-crust-pizzas References: [brandeating](http://www.brandeating.com/2016/05/schwans-debuts-new-freschetta-artisan-crust-pizzas.html) & [theschwanfoodco.blogspot](http://theschwanfoodco.blogspot.ca/2016/03/try-our-new-whole-grain-rich-freschetta.html) Schwan's recently expanded its [Freschetta](https://www.trendhunter.com/trends/freschetta) line with its new range of Artisan Crust Pizzas. Although consumers are looking for more nutritious food options, many are unwilling to sacrifice the convenience that comes from prepared meals. This new range of frozen pizzas helps consumers make healthier choices even when they don't have time to prepare a meal from scratch. The new Artisan Crust Pizzas range consists of frozen pizzas made with a hearty, slightly sweet multi-grain crust. The crust itself is made from a blend of whole wheat, brown rice and oat flour to provide consumers with a whopping 21 grams of whole grains per serving. The new crust is available with four different types of pizzas, including [Pepperoni](https://www.trendhunter.com/trends/genio-della-pizza-uncured-pepperoni), [Margherita](https://www.trendhunter.com/trends/santa-margherita), Four Cheese and Chicken & Fire Roasted Vegetable. ## Trend Insights (Trend Hunter) - Score: 1.7/10 - Popularity: 36% | Activity: 6% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Nutrient-dense Convenience Foods:** Opportunity to incorporate healthier ingredients into different processed food categories. - **Multi-grain Crusts:** Potential for versatile whole grain crusts in various savory and sweet food items. - **Frozen Meal Innovation:** Efforts towards healthier frozen food options utilizing nutrient-rich ingredients while maintaining convenience. ### Who This Affects Most - **Frozen Pizza:** Potential to develop new varieties of frozen pizza to compete in the market with healthier ingredients. - **Convenience Foods:** Products that offer both convenience and nutrition, while still being tasty and satisfying. - **Whole Grain Foods:** Creating innovative and delicious food options to support a diet rich in whole grains. ## Related on Trend Hunter - [High-Protein Frozen Pizzas](https://www.trendhunter.com/trends/stonebaked-pizzas.md) - [Protein-Rich Frozen Cauliflower Pizzas](https://www.trendhunter.com/trends/healthy-choice-flatbread-pizzas.md) - [Pre-Fired Frozen Pizzas](https://www.trendhunter.com/trends/schwans-hearth-fire-pizzas.md) - [Bake-at-Home Artisan Crusts](https://www.trendhunter.com/trends/bake-at-home-artisan-crust.md) - [Frozen Cottage Cheese Pizzas](https://www.trendhunter.com/trends/tattooed-chef-cottage-cheese-crust.md) - [Gluten-Free Frozen Pizzas](https://www.trendhunter.com/trends/carbonaut-pizzas.md) - [Brick Oven-Crust Pizzas](https://www.trendhunter.com/trends/brickovencrust-pizza.md) - [Frozen Wood-Fired Pizzas](https://www.trendhunter.com/trends/digiorno-wood-fired-style-crust-pizza.md) - [Calorie-Conscious Frozen Pizzas](https://www.trendhunter.com/trends/goodfellas-light-crispy-base-pizzas.md)