# Refreshing Holiday Gifts San Francisco-Based Curlew Makes Artisan Candles Modern & Cool By Jessica Marcel | Published 2009-12-19 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/artisan-candles References: [dwell](http://www.dwell.com/products/artisan-candles.html) & [etsy](http://www.etsy.com/shop/CurlewSF) A candle is usually one of those lame back-up gifts, but not so with Curlew Artisan Candles, a small company based in San Francisco. These [artisan candles](https://www.trendhunter.com/trends/homecoming-candles) are modern and undeniably cool; they’d match any decor and never remind you of grandma’s house. The founder of Curlew Artisan Candles is Cedar Ingber, who started making candles in 2002 and only recently turned a very successful hobby into a small business. If you’re stumped on a gift for someone, [modern candles](https://www.trendhunter.com/trends/sophisticated-candle-collection) are the way to go. ## Trend Insights (Trend Hunter) - Score: 1.2/10 - Popularity: 27% | Activity: 1% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### Why This Trend Is Growing - **Modern Artisan Candles:** Disruptive innovation opportunity: Create customizable artisan candles with modern designs and scents. - **Personalized Gifts:** Disruptive innovation opportunity: Develop a platform that allows customers to personalize various gift items, including candles. - **Home Decor Trend:** Disruptive innovation opportunity: Integrate sustainable and eco-friendly practices into the production of modern home decor items, such as candles. ### Industries Being Reshaped - **Gifts and Souvenirs Industry:** Disruptive innovation opportunity: Create a subscription service that delivers unique and trendy gifts, including modern artisan candles. - **Home Decor Industry:** Disruptive innovation opportunity: Design a line of smart home decor products, incorporating technology to enhance the functionality and aesthetics of items like candles. - **Eco-friendly Products Industry:** Disruptive innovation opportunity: Develop a line of sustainable and eco-friendly candles, using materials and production methods that minimize environmental impact. ## Related on Trend Hunter - [Functional Artisanal Candle Collections](https://www.trendhunter.com/trends/artisanal-candle-collection.md) - [Beeswax Sculptural Candles](https://www.trendhunter.com/trends/greentree.md) - [Design-Forward Timeless Candles](https://www.trendhunter.com/trends/kevin-francis-design.md) - [Flat Decorative Holiday Candles](https://www.trendhunter.com/trends/flatyzs-christmas-candles.md) - [Self-Leveling Coconut Wax Candles](https://www.trendhunter.com/trends/adlan-fragrances.md) - [Science-Backed Premium Candles](https://www.trendhunter.com/trends/caftari.md) - [Handcrafted Soy Candles](https://www.trendhunter.com/trends/spice-tea-exchange.md) - [Vintage-Inspired Candle Designs](https://www.trendhunter.com/trends/the-maker.md) - [Playful Holiday Candle Lines](https://www.trendhunter.com/trends/holiday-candle-collection.md)