# Jovially Drunk Ads The Artisan Beer Campaign Promotes 'Locally Brewed, Locally Tested' Drinks By Meghan Young | Published 2014-05-29 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/artisan-beer References: [adeevee](http://www.adeevee.com/2014/05/artisan-beer-locally-brewed-locally-tested-print/) & [yr.co](http://www.yr.com.co) The [Artisan Beer](https://www.trendhunter.com/trends/modernized-coffees) ad campaign illustrates it tag line, 'Locally brewed, locally tested,' by capturing locals in a jovially drunk state of mind. Absolutely adorable, it is hard not to smile when looking upon the images. Not only does it endear people to the brand, but it also creates a connection to the culture and people from which this beer comes from. A smart marketing move indeed. By putting a face to it, literally, Artisan Beer becomes even more irresistible. Conceived and executed by the [Young & Rubicam](https://www.trendhunter.com/trends/beaver-water) ad agency branch based in Bogota, Colombia, the Artisan Beer ad campaign was art directed and photographed by Andres Bolivar with creative direction by Ricardo Uribe, Julián Andrés Núñez and Juan Carlos Sosa. ## Trend Insights (Trend Hunter) - Score: 2.1/10 - Popularity: 24% | Activity: 32% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: South America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### What's Driving This Trend - **Locally Brewed Drinks:** The trend of promoting locally brewed drinks creates a sense of authenticity and connection with the community. - **Jovial Advertising:** The trend of using jovial and humorous advertising appeals to consumers' emotions and creates a positive brand experience. - **Photography in Advertising:** The trend of using visually striking photography in advertising helps brands capture attention and leave a lasting impression. ### Who This Affects Most - **Craft Beer:** The craft beer industry can leverage the trend of promoting locally brewed drinks to stand out in a crowded market. - **Advertising:** The advertising industry can integrate the trend of jovial advertising to create more engaging and memorable campaigns. - **Photography:** The photography industry can collaborate with brands to create visually stunning and impactful ad campaigns. ## Related on Trend Hunter - [Authenticity-Emphasizing Beer Campaigns](https://www.trendhunter.com/trends/this-is-805-beer.md) - [Sensorial Beer Campaigns](https://www.trendhunter.com/trends/feel-the-alps.md) - [Reimagined Classic Beer Campaigns](https://www.trendhunter.com/trends/a-lovely-day.md) - [Artistic Libation Campaigns](https://www.trendhunter.com/trends/paint-your-pint-competition.md) - [Beer-Pouring Party Billboards](https://www.trendhunter.com/trends/jubel-billboard.md) - [House Party-Themed Campaigns](https://www.trendhunter.com/trends/hiders-keepers.md) - [Expressive Beer Packagings](https://www.trendhunter.com/trends/buqui-bichi-brewery.md) - [Refreshingly Bold Beer Campaigns](https://www.trendhunter.com/trends/all-day-ipa.md) - [Anti-AI Beer Billboards](https://www.trendhunter.com/trends/heineken-friend.md)