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# Illuminated Pedal Cars
The Artikcar by Ben Wilson Lights Up like a Neon Sign

By Katherinev123 | Published 2009-11-24 | Autos
Source: Trend Hunter, https://www.trendhunter.com/trends/artikcar-by-ben-wilson
References: [dezeen](http://www.dezeen.com/2009/11/24/artikcar-by-ben-wilson/) & [wilsonbrothers](http://www.wilsonbrothers.co.uk/)

Driving around in a vehicle like the Artikcar by Ben Wilson means everyone will see you coming. Because the Artikcar, which was inspired by a [child’s toy car](https://www.trendhunter.com/trends/rollsroyce-cameo), is a [pedal-powered vehicle](https://www.trendhunter.com/trends/bike-car-hybrid) that has as its frame a steel tube that lights up with a neon glow.

According to Dezeen, the Artikcar by Ben Wilson will be presented as part of two parades featuring [illuminated art cars](https://www.trendhunter.com/trends/romero-britto), organised by the arts company Walk the Plank.

## Trend Insights (Trend Hunter)

- Score: 1.5/10
- Popularity: 20% | Activity: 18% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos)

## Key Themes

### Why This Trend Is Growing

- **Pedal-powered Vehicles:** Creating neon glow pedal cars can spark a new market in pedal-powered vehicles.
- **Illuminated Art Cars:** Developing unique illuminated art cars can attract art enthusiasts and collectors to explore new car designs.
- **Child-inspired Designs:** Using child-inspired designs can create an opportunity for creating new products that are nostalgic to older generations and target the youth.

### Industries Being Reshaped

- **Toys and Games:** Creating illuminated toys and games such as neon pedal-powered vehicles can be a lucrative market for toy makers to explore.
- **Art:** Illuminated art cars can cater to a niche market of art enthusiasts and collectors, potentially creating a new art genre.
- **Automotive:** Child-inspired designs can present opportunities for new product lines, catering to both adults and children alike, creating a whole new automotive design wave.

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