# Nutritious Sugar Alternatives The Agavins Artificial Sweetener May Aid in Weight Loss Pursuits By Jana Pijak | Published 2014-12-17 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/artificial-sweetener References: [forbes](http://www.forbes.com/sites/melaniehaiken/2014/03/17/new-sweetener-from-the-tequila-plant-may-aid-diabetes-weight-loss/) Agavins is a new artificial sweetener that is hitting the market and making the need for sugar a thing of the past. While alternative sweeteners like Splenda are filled with harmful aspartame, Agavins is an all-natural product that is made from a blue agave plant that is used in tequila production. The new product's release is has health-conscious consumers in a frenzy and is said to be helpful in weight loss pursuits. Moreover, Agavins artificial sweetener is said to be a healthier choice than other plant-based products on the market including the widely used Stevia. While Agavins already has consumers buzzing, there's no telling how popular this product will get once it hits the market. ## Trend Insights (Trend Hunter) - Score: 0.6/10 - Popularity: 5% | Activity: 6% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What's Driving This Trend - **Agavins Artificial Sweetener:** The introduction of Agavins as an all-natural sugar alternative creates disruptive innovation opportunities in the sweetener industry. - **Health-conscious Consumers:** The increasing demand for healthier alternatives to traditional sweeteners opens up opportunities for disruptive innovation in the food and beverage industry. - **Weight Loss Pursuits:** The trend towards weight loss and healthy lifestyles presents disruptive innovation opportunities for companies offering products that aid in weight management. ### Who This Affects Most - **Sweetener Industry:** The emergence of Agavins as a sugar substitute creates opportunities for disruptive innovation in the sweetener industry. - **Food and Beverage Industry:** The demand for healthier sweetener options creates disruptive innovation opportunities for food and beverage companies. - **Weight Management Industry:** The focus on weight loss and healthy lifestyles offers disruptive innovation opportunities for companies in the weight management industry. ## Related on Trend Hunter - [Sugar-Mimicking Sweetener Blends](https://www.trendhunter.com/trends/sweetener-blend.md) - [Ultra-Potent Sugar Substitutes](https://www.trendhunter.com/trends/soulsweet.md) - [Diabetic Sugar Substitues](https://www.trendhunter.com/trends/biofect-innovations1.md) - [All-Natural Low-Glycemic Sweeteners](https://www.trendhunter.com/trends/reduced-calorie-sweetener.md) - [Lifestyle-Conscious Sweetener Products](https://www.trendhunter.com/trends/sweetleaf-products.md) - [Low-Calorie Alternative Sweeteners](https://www.trendhunter.com/trends/sucralose-sweetener.md) - [Glycemic Inhibitor Sweetener Solutions](https://www.trendhunter.com/trends/nutraex-bisugar.md) - [Sugar-Based Sweetener Products](https://www.trendhunter.com/trends/incredo-sugar-g2.md) - [Low-Sugar Sweetener Syrups](https://www.trendhunter.com/trends/ciranda-syrups.md)