# AR Beauty Tools Benefit Launched a New Artificial Reality Brow Tool By Madison Mackay | Published 2018-01-16 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/artifical-reality-brow-tool References: [popsugar](https://www.popsugar.com/beauty/Benefit-Brow-Try--App-44492225) & [benefitcosmetics](https://www.benefitcosmetics.com/ca/en-gb/brows) Well-known cosmetics company Benefit revealed it will soon be releasing 'Brow Try-On,' an [artificial reality brow tool](https://www.trendhunter.com/trends/mixed-reality-makeup). The company best known for its eyebrow makeup products and Brow Bars, has teamed up with Modiface, a leader in [AR technology](https://www.trendhunter.com/trends/bags-virtual-tryon). Using the leading technology in AR will allow consumers a [virtual way to test out products](https://www.trendhunter.com/trends/skincare-pro-aesthetic-simulator) and find the perfect eyebrow shape. This tool allows the user to see what they would look like with straighter, thicker, higher/lower, lighter or darker brows. The site will create different styles specifically for the individual's face, making a full list of products and recommendations for each person. Once they find a desired brow shape, users can click the "Get This Brow" button and make an appointment in-store to achieve this exact look. ## Trend Insights (Trend Hunter) - Score: 4.6/10 - Popularity: 54% | Activity: 77% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Why This Trend Is Growing - **Artificial Reality Try-on:** Using AR technology to virtually try on beauty products, allowing consumers to find their desired look before making a purchase. - **Personalized Product Recommendations:** Creating customized product suggestions based on the user's individual face shape and preferences. - **Online-to-offline Integration:** Linking virtual try-on experiences with in-store appointments, offering a seamless transition from online exploration to in-person consultations. ### Industries Being Reshaped - **Cosmetics:** Utilizing AR technology to enhance the customer experience and provide personalized recommendations for makeup products. - **Beauty Technology:** Developing artificial reality tools and platforms that enable virtual try-on experiences for beauty and cosmetic products. - **Retail:** Leveraging the integration of virtual try-on technology and in-store appointments to drive foot traffic and enhance the shopping experience. ## Related on Trend Hunter - [AR-Enabled Try-On Tools](https://www.trendhunter.com/trends/google-6.md) - [AR-Powered Makeup Experiences](https://www.trendhunter.com/trends/beauty-bestie-20.md) - [3D Beauty Shopping Experiences](https://www.trendhunter.com/trends/benefit-cosmetics-2.md) - [AI-Based Salon Try-Ons](https://www.trendhunter.com/trends/perfect-corp.md) - [Virtual Makeup Try-Ons](https://www.trendhunter.com/trends/parfums-christian-dior.md) - [AI Beauty Assistants](https://www.trendhunter.com/trends/sephora-chatbot.md) - [AI-Backed Makeup Apps](https://www.trendhunter.com/trends/estee-lauder-companies.md) - [Immersive Virtual Pop-Ups](https://www.trendhunter.com/trends/benemart-concept.md) - [Virtual Wig Try-Ons](https://www.trendhunter.com/trends/genai-experience.md)