# Collectible Phygital Sunglasses Weekday & The Fabricant Created Two Artifact 001 Colorways By Laura McQuarrie | Published 2023-06-13 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/artifact-001 References: [fashionunited.uk](https://fashionunited.uk/news/fashion/weekday-teams-up-with-the-fabricant-on-digital-collectibles/2023060869931) & [weekday](https://www.weekday.com/en/men/get-the-latest/artifact-001.html) High street retailer [Weekday](https://www.trendhunter.com/trends/cheap-monday-event) and digital fashion house [The Fabricant](https://www.trendhunter.com/trends/the-fabricant-1) teamed up to create Artifact 001, a limited-edition phygital fashion collectible. The digital collectibles are being dropped in two colorways, each of which will be available in digital and physical versions. There are 300 digital collectibles and a one-of-a-kind pair of sunglasses in black and white that are up for grabs, and they take cues from stalactites and stalagmites. Alice Shulman, design lead, creative initiatives and co-labs at Weekday, said: "It’s an exciting clash to bring something extremely old and organic into a digital layer we’ve only just started to scratch. I mean who knows, a digital collectible might outlast your average stalactite…" While [digital sunglasses](https://www.trendhunter.com/trends/von-miller-and-glassesusacom) with AR filters are available through The Fabricant, the physical version is available via Weekday. ## Trend Insights (Trend Hunter) - Score: 3.5/10 - Popularity: 40% | Activity: 50% | Freshness: 16% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Key Themes Behind This Trend - **Phygital Fashion Collectibles:** Creating limited-edition phygital fashion collectibles blurs the line between digital and physical products, offering new experiences and opportunities for consumers. - **Digital Collectibles:** The rise of digital collectibles opens up a new market for unique and one-of-a-kind digital assets that can be bought, sold, and owned. - **AR Filters in Fashion:** The integration of augmented reality (AR) filters into fashion products, such as sunglasses, allows for personalized and interactive experiences for consumers. ### Where This Applies - **Fashion Retail:** Fashion retailers can explore the potential of creating limited-edition phygital fashion collectibles that merge the digital and physical worlds to attract tech-savvy customers. - **Digital Art:** The market for digital collectibles presents opportunities for digital artists to create and sell unique digital assets, expanding the boundaries of traditional art ownership. - **Augmented Reality:** With the increasing adoption of AR technology, fashion brands and developers can leverage AR filters to enhance the shopping experience and offer innovative fashion products. ## Related on Trend Hunter - [Web3-Based Storytelling Projects](https://www.trendhunter.com/trends/the-fabricant-1.md) - [Reimagined Digital Fashion](https://www.trendhunter.com/trends/deep-23.md) - [Pixelated Phygital Luggages](https://www.trendhunter.com/trends/rimowa-4.md) - [Digital-First Luxury Apparel](https://www.trendhunter.com/trends/mmerch-1.md) - [Phygital Vintage Shops](https://www.trendhunter.com/trends/byronesque.md) - [Metaverse Footwear Capsules](https://www.trendhunter.com/trends/maison-margiela-2.md) - [Digital Activewear Apparel](https://www.trendhunter.com/trends/alo-yoga-1.md) - [Collaborative Capsule Eyewear Collections](https://www.trendhunter.com/trends/cult-gaia-and-thierry.md) - [GenAI Eyewear Shows](https://www.trendhunter.com/trends/generative-ai-fashion-show.md)