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# Snow-Ready Electric Cars
The Polestar 'Article Circle' is a Newly Unveiled Winterized Prototype

By Niko Pajkovic | Published 2022-02-04 | Autos
Source: Trend Hunter, https://www.trendhunter.com/trends/article-circle
References: [acquiremag](https://www.acquiremag.com/cars/polestar-2-arctic-circle-concept) & [polestar](https://www.polestar.com/us/)

![Snow-Ready Electric Cars](https://cdn.trendhunterstatic.com/thumbs/470/article-circle.jpeg)

Polestar has launched a special edition of the [Polestar 2](https://www.trendhunter.com/trends/bst-edition-270) called the 'Article Circle,' which debuted with a video featuring the new car trekking through an ice and snow-covered landscape. The new one-off car and promotional video are being used by the brand to highlight the possibilities of creating an everyday Polestar model fitted with various cold-weather upgrades.

In particular, the 'Article Cricle' model comes equipped with a 1.18" raised ride height, a boost in performance with 469 hp and 502 lb-ft of torque, tuned three-way [Öhlins](https://www.trendhunter.com/trends/allebike-elize-polestar-engineered) dampers, bespoke 19" [studded winter tires](https://www.trendhunter.com/trends/michelin-xice-snow-tires), rear and front strut braces, a new launch control system, and even a fiber snow shovel. In addition, the vehicle features Stedi Quad Pro LED front lights and a carbon fiber skid plate.

Image Credit: Polestar

## Trend Insights (Trend Hunter)

- Score: 1.5/10
- Popularity: 5% | Activity: 30% | Freshness: 11%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos)

## Key Themes

### Key Themes Behind This Trend

- **Winterized Electric Cars:** Polestar's 'Article Circle' prototype showcases the potential for an electric car specifically designed for harsh winter conditions.
- **Cold-weather Upgrades:** There is an opportunity for car manufacturers to offer additional cold-weather upgrades to improve winter driving performance and safety.
- **Off-road Electric Vehicles:** Electric car makers can explore the potential of producing electric vehicles specifically built for off-road terrains.

### Where This Applies

- **Automotive Industry:** The automotive industry can leverage the trend towards winterized electric cars by offering more cold-weather upgrades for electric models.
- **Outdoor Recreation Industry:** Companies in the outdoor recreation industry can explore opportunities to offer winter sport enthusiasts electric vehicles designed for harsh winter conditions.
- **Electric Power Industry:** The electric power industry can promote the transition to electric cars and winterized electric cars as a way to reduce carbon emissions and promote sustainable transportation solutions.

## Related on Trend Hunter

- [Race-Ready Sedans](https://www.trendhunter.com/trends/bst-edition-270.md)
- [Snow-Constructed Car Showrooms](https://www.trendhunter.com/trends/polestar-snow-space.md)
- [Iced Car Showrooms](https://www.trendhunter.com/trends/iced-car-showroom.md)
- [Redesigned Electric Sedans](https://www.trendhunter.com/trends/2024-polestar-2.md)
- [516 HP All-Electric SUVs](https://www.trendhunter.com/trends/polestar-suv.md)
- [Arctic Edition Electric Vehicles](https://www.trendhunter.com/trends/nissan-ariya-pole-expedition-ev.md)
- [Weatherized Winter Concept Vehicles](https://www.trendhunter.com/trends/x-snow-speedium.md)
- [Ultra-Fast Production Electric Cars](https://www.trendhunter.com/trends/polestar-4-1.md)
- [Safety-Centric Electric SUVs](https://www.trendhunter.com/trends/safetycentric-electric-suv.md)
