# Geometric Popsicle Packaging Artic Monkeys Uses a Distinct Branding Design By Jamie Danielle Munro | Published 2014-08-01 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/artic-monkeys References: [packageinspiration](http://www.packageinspiration.com/artic-monkeys-alcoholic-popsicles.html/) & [behance.net](https://www.behance.net/mickyfridman) Although when looking at the title 'Artic Monkeys' one thinks immediately about the popular British brand, the creator behind the popsicles would prefer people to recognize their hunger for something sweet. The branding for Artic Monkeys was done by Micky Fridman, who used a boxed design for the packaging. Most [package designs for popsicles](https://www.trendhunter.com/trends/unicorn-twist-pops) mould to the shape of the popsicle underneath, but this layout looks more like a box someone would place pasta in. Moreover, the graphics on the front make each individual flavor stand out, appealing to a more youthful demographic. The Artic Monkeys popsicles are memorable, but could easily get confused for the British band of the almost same name (with only one letter of difference). ## Trend Insights (Trend Hunter) - Score: 2.3/10 - Popularity: 29% | Activity: 32% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Distinct Packaging Design for Food Products:** Creating unique packaging designs for food products to enhance brand recognition and attract a youthful demographic. - **Youthful Branding for Food Products:** Developing youthful and playful branding for food products to appeal to a younger audience. - **Differentiated Branding for Similar Product Names:** Creating differentiated branding for products with similar names, to avoid confusion and improve brand recognition. ### Where This Applies - **Food and Beverage:** Opportunities for creating unique and playful packaging designs for various food and beverage products. - **Marketing and Advertising:** Opportunities for developing youthful and differentiated branding strategies for various products. - **Product Design:** Opportunities for unique and innovative product packaging designs that stand out in the market. ## Related on Trend Hunter - [Street Art-Style Gummy Packaging](https://www.trendhunter.com/trends/jolly-rancher-gummies.md) - [AI-Powered Gelato Packaging](https://www.trendhunter.com/trends/sweet-cheeks-1.md) - [Novelty Gelato Pops](https://www.trendhunter.com/trends/gelato-pop.md) - [Redesigned Ice Cream Brands](https://www.trendhunter.com/trends/enlightened-rebrand.md) - [Vibrant Spanish Meat Packaging](https://www.trendhunter.com/trends/onmi-design.md) - [Eye-Catching Fruit Cups](https://www.trendhunter.com/trends/dole-sunshine-company-packaging.md) - [Casual Pizzeria Marketing](https://www.trendhunter.com/trends/uk-pizza-chain.md) - [All-Natural Novelty Pops](https://www.trendhunter.com/trends/arizona-ice-pops.md) - [Ice Cream Popsicle Campaigns](https://www.trendhunter.com/trends/devoured-campaign.md)