# Fair Trade Work Attire Arthur & Henry Creates People and Office-Friendly Shirts for Men By Tiana Reid | Published 2013-01-28 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/arthur-henry References: [twitter](https://twitter.com/arthurandhenry) & [arthurandhenry](http://www.arthurandhenry.com/) While it often seems that social businesses, especially those that focus on clothing and apparel, tend to market their brand and products toward women, [Arthur & Henry](https://www.trendhunter.com/trends/deliberative-discourse) makes shirts exclusively for men. The designs, which are grounded in a traditional past in which clothing had more durability and people -- men especially -- put a little more effort in order to look "smart" as they say. The apparel, which ranges from casual t-shirts to formal fitting ones and socks, are made from [fair trade and organic cotton materials](https://www.trendhunter.com/trends/breathable-materials). The social and environmental business is based in London, United, Kingdom and won a Source Awards, Global Awards for Sustainable Fashion, Highly Commended recognition in 2012. **Contact Information** Arthur & Henry [website](http://www.arthurandhenry.com/) Arthur & Henry on [Facebook](https://www.facebook.com/arthurandhenry) Arthur & Henry on [Twitter](https://twitter.com/arthurandhenry) ## Trend Insights (Trend Hunter) - Score: 2.7/10 - Popularity: 21% | Activity: 53% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Social Business](https://www.trendhunter.com/socialbusiness) ## Key Themes ### What's Driving This Trend - **Sustainable Fashion:** There is a growing trend in the fashion industry towards sustainable and eco-friendly clothing, providing an opportunity for disruptive innovation. - **Fair Trade:** The demand for fair trade products, like the shirts offered by Arthur & Henry, is increasing, creating opportunities for innovative business models. - **Men's Ethical Apparel:** While most ethical fashion brands target women, there is an emerging trend of companies focusing on creating ethical clothing for men, presenting a niche market for disruptive innovations. ### Who This Affects Most - **Fashion:** The fashion industry can benefit from adopting sustainable practices and creating fair trade products, embracing disruptive innovation opportunities. - **Ethical Clothing:** The ethical clothing industry can expand its offerings to include more men's apparel, opening doors for disruptive innovation in the market. - **Social Enterprise:** The rise of social businesses, like Arthur & Henry, is creating opportunities for innovative ideas to develop in the social enterprise industry. ## Related on Trend Hunter - [Social Good Peruvian Menswear](https://www.trendhunter.com/trends/pieta.md) - [All-Season Merino Tees](https://www.trendhunter.com/trends/ethical-merino-tshirt-from-new-zealand.md) - [Sustainable Indian Streetwear Lines](https://www.trendhunter.com/trends/cloveify.md) - [Sustainable Flannel Shirts](https://www.trendhunter.com/trends/cloud-flannel.md) - [Whimsical Ethically Made Apparel](https://www.trendhunter.com/trends/iclothing.md) - [Summer-Ready Organic Apparel](https://www.trendhunter.com/trends/priyankara.md) - [Conscious Consumerism Apparel](https://www.trendhunter.com/trends/or-collective-and-h-project.md) - [Functional Rugged Menswear](https://www.trendhunter.com/trends/menswear-brand-kestin.md) - [Ethical Premium Bedding](https://www.trendhunter.com/trends/linen-reform.md)