# Virtual Merchandising Technology Artemis Helps Brands with Visual Merchandising in Virtual Stores By Laura McQuarrie | Published 2022-02-24 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/artemis References: [fashionunited.uk](https://fashionunited.uk/news/retail/virtual-merchandising-solution-artemis-to-launch-next-week/2022022361548) [Artemis](https://www.trendhunter.com/trends/web-readers) is a new SaaS solution from VR tech developer [Emperia](https://www.trendhunter.com/trends/walmart-realm-1) that helps brands with visual merchandising in virtual stores. This technology gives brands the power to update and refresh the collections they present in their digital spaces with ease, ultimately strengthening their presence n the metaverse. The technology also shares the advantage of being able to connect to existing e-commerce platforms and support inventory management and checkout. Artemis supports what Olga Dogadkina, Emperia’s co-founder and chief executive officer sees as a "switch from a one-off [virtual promotional experiences](https://www.trendhunter.com/trends/appy-pie-endpoint) state-of-mind into a notion of creating permanent online, flagship stores, which requires a different look and feel and user experience." With the future of business in the metaverse, brands need to be able to constantly adapt and Artemis is a solution for just that. ## Trend Insights (Trend Hunter) - Score: 6.5/10 - Popularity: 88% | Activity: 96% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail) ## Key Themes ### Why This Trend Is Growing - **Virtual Merchandising:** Virtual merchandising technology like Artemis offers disruptive innovation opportunities for brands to create permanent online, flagship stores with a unique look and feel. - **E-commerce Integration:** The integration of e-commerce platforms with virtual merchandising technology like Artemis offers disruptive innovation opportunities for inventory management and checkout experiences. - **Metaverse Marketing:** The rise of the metaverse creates opportunities for disruptive innovation in marketing strategies, with virtual merchandising technology like Artemis enabling brands to strengthen their presence in virtual stores. ### Industries Being Reshaped - **Retail:** Virtual merchandising technology like Artemis offers disruptive innovation opportunities for retailers looking to create permanent online, flagship stores with a unique look and feel. - **E-commerce:** The integration of e-commerce platforms with virtual merchandising technology like Artemis offers disruptive innovation opportunities for the e-commerce industry, particularly in inventory management and checkout experiences. - **Marketing:** The rise of the metaverse creates opportunities for disruptive innovation in marketing strategies, with virtual merchandising technology like Artemis enabling brands to strengthen their presence in virtual stores. ## Related on Trend Hunter - [One-Stop Metaverse Stores](https://www.trendhunter.com/trends/metastores.md) - [Interactive AR Storefronts](https://www.trendhunter.com/trends/spotselfie-ar-meta-stores.md) - [AR Merchandising Tools](https://www.trendhunter.com/trends/instore-activation.md) - [Visual Merchandising Planning](https://www.trendhunter.com/trends/visual-merchandising-planning-with-visulon-inc.md) - [Immersive VR Shopping Apps](https://www.trendhunter.com/trends/mytheresa-vision-pro.md) - [Augmented Reality Stores](https://www.trendhunter.com/trends/ar-store.md) - [Interactive Activewear Metaverses](https://www.trendhunter.com/trends/alo-yoga.md) - [Metaverse Tech Stores](https://www.trendhunter.com/trends/dyson-demo-vr.md) - [AR Apartment Platforms](https://www.trendhunter.com/trends/3d-apartment.md)