# Futuristic Avant-Garde Menswear Artem Shumov's Latest Series Was Unveiled at Russia's Fashion Week By Riley von Niessen | Published 2016-10-18 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/artem-shumov References: [fuckingyoung.es](http://fuckingyoung.es/artem-shumov-springsummer-2017/) & [artemshumov](http://artemshumov.com/) Artem Shumov, a menswear brand based in St. Petersburg, Russia, that's self-named by the designer who founded it, was created back in 2012 after drafts of his work were featured in a Thom Browne line. During the very first day of [Mercedes-Benz Fashion Week](https://www.trendhunter.com/trends/amg-parfum) in Russia, Artem Shumov unveiled its Spring/Summer 2017 seasonal line, which features a myriad of looks that seemed to draw from motifs from the past and future alike. The latter becomes clear when looking to the [plaid suits](https://www.trendhunter.com/trends/khaotique-noir) that were presented in the mix, however the former theme takes over with [metallic trench coats](https://www.trendhunter.com/trends/ukrainian-brand-rbtnk) adorned with large buckles, shimmering pants and shorts in gold and silver and one-piece ensembles that look ready for space. ## Trend Insights (Trend Hunter) - Score: 4.0/10 - Popularity: 91% | Activity: 21% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Fashion for Men](https://www.trendhunter.com/fashionformen) ## Key Themes ### Why This Trend Is Growing - **Futuristic Fashion:** There is an opportunity for designers to create avant-garde menswear that incorporates futuristic elements. - **Retro-futurism:** Designers can explore the combination of past and future themes in their menswear collections. - **Metallic Clothing:** The use of metallic materials in trench coats, pants, and shorts presents an innovative trend in menswear. ### Industries Being Reshaped - **Fashion Design:** Fashion designers can incorporate futuristic and retro-futurism elements into their menswear collections to attract avant-garde consumers. - **Textiles:** Textile manufacturers can develop new metallic fabrics and materials to meet the growing demand for futuristic menswear. - **Fashion Events:** Fashion event organizers can showcase avant-garde menswear collections that feature futuristic and retro-futurism designs. ## Related on Trend Hunter - [Modular Fall-Ready Layered Fashion](https://www.trendhunter.com/trends/arcs-2.md) - [Futuristic Statement Fashion](https://www.trendhunter.com/trends/the-future-is-not-set.md) - [Edgy Backpack-Centric Fashion Shows](https://www.trendhunter.com/trends/at-the-edge-of-time.md) - [Versatile Summer-Ready Fashion](https://www.trendhunter.com/trends/marmot-1.md) - [Experimental Fall Wardrobe](https://www.trendhunter.com/trends/khaotique-noir.md) - [Evolutionary Menswear Fashion Shows](https://www.trendhunter.com/trends/ss-daley-1.md) - [Punk Rock-Informed Fall Fashion](https://www.trendhunter.com/trends/superculture-collection.md) - [Sophisticated Menswear Runway Shows](https://www.trendhunter.com/trends/gucci-men.md) - [Workwear-Inspired Fashion Collections](https://www.trendhunter.com/trends/fendi-springsummer-2024.md)