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# Rustic Human Renderings
Artem Krepkiy Brings an Analog Grittiness Back to the Art Community

By Jason Soy | Published 2011-12-14 | Art & Design
Source: Trend Hunter, https://www.trendhunter.com/trends/artem-krepkiy
References: [bldgwlf](http://bldgwlf.com/artem-krepkij/) & [behance.net](http://www.behance.net/krepkij)

These Artem Krepkiy illustrations are a breath of fresh air to anyone who's become bored with the glossy and refined look of digital renderings. Krepkiy bares all of his [rough edges](https://www.trendhunter.com/trends/nick-valentijn) and mistakes for the world to see, which gives his images character in a way that sterile computer graphics cannot.

Artem Krepkiy currently resides in Kiev, Ukraine. His illustrations often ignore proper anatomical proportions, which gives his work an [element of surrealism](https://www.trendhunter.com/trends/surreal-street-art-1). His harsh pencil strokes define his style and it's amazing he doesn't rip the paper he's drawing on when he presses down so hard. He uses this ability to create [dramatic shadows](https://www.trendhunter.com/trends/drawing-series) and to define value in his subjects.

Artem Krepkiy also dabbles in painting and those pieces also maintain the trademark roughness present in his other works.

## Trend Insights (Trend Hunter)

- Score: 3.0/10
- Popularity: 61% | Activity: 21% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design)

## Key Themes

### Key Themes Behind This Trend

- **Analog Illustration:** Opportunity for businesses to invest in analog illustration styles that embrace imperfections and add character to their visual branding.
- **Surrealism Renaissance:** Opportunity for industries related to advertising, graphic design, and fine arts to explore the resurgence of surrealism and incorporate it in their creative work.
- **Raw Artistry:** Opportunity for art businesses to embrace and celebrate raw artistry, authenticity and imperfections as a way to differentiate from glossy digital artworks.

### Where This Applies

- **Visual Branding:** Opportunity for visual branding businesses to explore and incorporate analog illustration styles in their visual branding material to attract customers with a unique, characterful aesthetic.
- **Art Sales:** Opportunity for art sales businesses to incorporate more raw and authentic artworks with imperfections and surreal styles in their collection to offer a unique and differentiating selection for art collectors.
- **Graphic Design Education:** Opportunity for graphic design schools to teach and promote analog illustration styles, surrealism and raw artistry for budding graphic designers to offer a unique and memorable aesthetic approach.

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