# Community-Focused Marketplaces Orlando's 'Artegon Marketplace' is a Self-Described "Anti-Mall" By Katherine Pendrill | Published 2016-12-13 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/artegon-marketplace References: [artegonmarketplace](http://www.artegonmarketplace.com/) Inspired by some of America's most well-known marketplaces, Orlando's 'Artegon Marketplace' serves as Florida's very own "anti-mall." With its family-friendly atmosphere and dozens of talented artisans, the indoor marketplace is the perfect place for residents and those attending Trend Hunter’s [Orlando innovation conference](http://www.futurefestival.com/orlando) to shop local. Artegon Marketplace is a sprawling [indoor shopping center](https://www.trendhunter.com/trends/nuremberg-airport) with local artisans selling their wares alongside more well-known brands. Among shops such as Big J's Toys and [Blue Coast Eyewear](https://www.trendhunter.com/trends/blue-elephant), the mall also houses a number of food stalls, crafting studios and even a cinema. The mixtures of food, retail and entertainment has made the marketplace a go-to-destination for locals and tourists who are looking for an alternative to the city's famous theme parks. With a growing number of consumers looking for ways to shop local, this unique shopping center demonstrates the appeal of [artisan marketplaces](https://www.trendhunter.com/trends/muria-foods). ## Trend Insights (Trend Hunter) - Score: 4.7/10 - Popularity: 75% | Activity: 57% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail) ## Key Themes ### Key Themes Behind This Trend - **Artisan Marketplaces:** The growing appeal of artisan marketplaces presents opportunities for local artists and artisans to showcase their products. - **Community-centric Shopping:** The success of community-centric marketplaces like Artegon Marketplace highlights the demand for family-friendly shopping experiences that support local businesses. - **Alternative Shopping Destinations:** The rise of alternative shopping destinations, such as 'anti-malls,' offers disruptive innovation opportunities for businesses looking to provide unique retail experiences. ### Where This Applies - **Retail:** The retail industry can tap into the trend of artisan marketplaces to create spaces that combine local craftsmanship with well-known brands. - **Hospitality:** The hospitality industry can explore partnerships with community-centric marketplaces to enhance the shopping experiences for tourists and locals alike. - **Entertainment:** The entertainment industry can leverage the concept of alternative shopping destinations to create immersive retail experiences that combine food, retail, and entertainment. ## Related on Trend Hunter - [Third-Party Artisanal Marketplaces](https://www.trendhunter.com/trends/michaels.md) - [Community Market Spaces](https://www.trendhunter.com/trends/mercado-nicols-bravo.md) - [Metaverse Farmers' Markets](https://www.trendhunter.com/trends/metamarket.md) - [Global Digital Marketplaces](https://www.trendhunter.com/trends/r-finds.md) - [One-Stop Wellness Marketplaces](https://www.trendhunter.com/trends/the-market-place.md) - [Localized eCommerce Marketplaces](https://www.trendhunter.com/trends/ecommerce-marketplaces.md) - [Digital Mall Product Directories](https://www.trendhunter.com/trends/westland-mall.md) - [Mall-Based Indoor Adventure Parks](https://www.trendhunter.com/trends/miami-international-mall.md) - [Entrepreneur-Focused Online Marketplaces](https://www.trendhunter.com/trends/agora-exchange.md)