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# Eclectic Moroccan Fashions
The House Collection Catalog by ART/C Embraces Cultural Motifs

By Jana Pijak | Published 2014-05-14 | Marketing
Source: Trend Hunter, https://www.trendhunter.com/trends/artc
References: [notjustalabel](http://www.notjustalabel.com/art_c) & [notjustalabel](http://www.notjustalabel.com)

ART/C, a fashion label by Israeli and Moroccan designer Artsi mixes [traditional motifs and modern silhouettes](https://www.trendhunter.com/trends/couture-collection-2) in its latest collection catalog entitled 'The House'. Artsi is based in Marrakech, Morocco where his collections are designed and produced.

The self-taught designer has never attended a fashion program in school and considers himself lucky because of the freedom that the art of experimentation has given him.

In the last three years, ART/C has presented collections at Paris Couture week alongside some of fashion's most recognized and respected labels. The brand's collections aim to dress both men and women with a range of [unique statement pieces](https://www.trendhunter.com/trends/auteur-studios-fall-2025) that are clean-cut and comfortable. Moreover, the label is known for fusing new and vintage fabrics to create eclectic garments.

## Trend Insights (Trend Hunter)

- Score: 6.0/10
- Popularity: 94% | Activity: 77% | Freshness: 8%
- Audience gender: 70% men, 30% women
- Primary generations: Millennial, Gen X
- Top markets: North America, South America, Europe, Asia, Africa

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print)

## Key Themes

### Key Themes Behind This Trend

- **Eclectic Fashion:** Disruptive innovation opportunity: Explore new ways to blend traditional motifs with modern silhouettes in clothing design.
- **Artistic Experimentation:** Disruptive innovation opportunity: Embrace freedom in design by allowing self-taught individuals to bring fresh perspectives and creativity to the fashion industry.
- **Fusion of Fabrics:** Disruptive innovation opportunity: Discover innovative ways of combining new and vintage fabrics to create unique and eclectic garments.

### Where This Applies

- **Fashion Design:** Disruptive innovation opportunity: Introduce unconventional designers who have not attended fashion programs to diversify creative directions in the industry.
- **Clothing Manufacturing:** Disruptive innovation opportunity: Incorporate new techniques to efficiently produce clothing that blends traditional and modern elements.
- **Textile Production:** Disruptive innovation opportunity: Develop new processes for fabric production that cater to the growing demand for eclectic and hybrid fabrics.

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