# Credit Crunch Art Swapping Designer Peter Viksten's Gives Away Free Art in Sweden By TrendHead | Published 2009-04-01 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/art-you-cant-own-designer-peter-vikstens-free-art-happening-in-sweden References: [ecopop](http://www.ecopop.com/arts-culture/columns/315/WouldYouGiveTheShirtOffYourBackIfSomeoneAskedForIt.php) & [vardag.se](http://www.vardag.se/) The images above are from a brilliant [art happening](https://www.trendhunter.com/trends/flower-market-20), which designer Peter Viksten hosted in Sweden. The guests were invited to arrive at the venue on time as there was a very good, albeit mysterious, reason for their gathering. The gallery space was fitted with [red paintings, sculptures and t-shirts](https://www.trendhunter.com/trends/only-red-world). Each art item had an explanation of ownership printed on it, which you can read on the t-shirt. Translated, it read something along the lines of: *This item can be yours for free, if you simply ask for it.* This way the art pieces would be shared from person to person and change owner every time someone claimed it. The only catch, I guess, was that the gallery space was empty very quickly and that people hurried home with their free art. But what a brilliant idea! I love the good Ecopop site for bringing awareness to [good ideas and green thinking](https://www.trendhunter.com/trends/breeze-installation). This one is definitely to be shared. ## Trend Insights (Trend Hunter) - Score: 2.6/10 - Popularity: 24% | Activity: 45% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### What Makes This Trend Stand Out - **Art Sharing:** Opportunity for artists to share their work with others by allowing it to change ownership. - **Collaborative Art Experiences:** Creating interactive art exhibitions where attendees are invited to participate and take home pieces of art. - **Ownership Disruption:** Challenging traditional notions of ownership by promoting the idea of freely giving and receiving art. ### Sectors Adopting This - **Art and Design:** Artists and designers can explore new ways to engage audiences by sharing and exchanging their work. - **Event Management:** Event organizers can create unique and interactive art experiences to attract attendees. - **Digital Platforms:** Online platforms can be developed to facilitate the sharing and exchange of artwork between individuals. ## Related on Trend Hunter - [Art-Promoting Campaigns](https://www.trendhunter.com/trends/beige-billboards.md) - [Leftover Househouse Paint Artwork](https://www.trendhunter.com/trends/paint-drop.md) - [Hyper-Local Gifting Communities](https://www.trendhunter.com/trends/buy-nothing-project.md) - [Designer-Hosted Brooklyn Pop-Ups](https://www.trendhunter.com/trends/gustaf-westman-in-new-york.md) - [Social Experiment Virtual Apartments](https://www.trendhunter.com/trends/uncanny-spaces.md) - [Mountainous Repurposed Crate Installations](https://www.trendhunter.com/trends/crate-installation.md) - [Statement Street Art](https://www.trendhunter.com/trends/surreal-street-art-1.md) - [In-Store Swap Shops](https://www.trendhunter.com/trends/primark-swap-shop.md) - [Liveable Artful Pop-Up Installations](https://www.trendhunter.com/trends/julie-cloos-mlsgaard.md)