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# Media-Infused Masterpieces
The Art X Smart Project Brings Famous Pieces into the 21st Century

By Mesel Isaac | Published 2013-11-12 | Pop Culture
Source: Trend Hunter, https://www.trendhunter.com/trends/art-x-smart
References: [boredpanda](http://www.boredpanda.com/famous-paintings-iphone-apple-art-x-smart-kim-dong-kyu/) & [artxsmart.tumblr](http://artxsmart.tumblr.com/)

Korean illustrator and graphic artist Kim Dong-Kyu has begun modernizing [vintage paintings](https://www.trendhunter.com/trends/vintageinspired-technology-tech-brand-kickbacks-discman-is-nostalgic) by infusing them with 21st-century technology for his latest project entitled Art x Smart.

Besides simply looking cool and interesting, Kim Dong-Kyu's 'Art x Smart' is able to completely change the feel of these great works by adding an [iPhone](https://www.trendhunter.com/trends/retro-aesthetics-and-modern-technology) here and an [iPad](https://www.trendhunter.com/trends/muse-pro) there. Suddenly, a piece that was once majestic and awe-inspiring becomes frustratingly annoying -- "put down the phone and enjoy the view!" you want to yell.

'Art x Smart' is a great critique on our modern times and the emotions these paintings can elicit in ourselves show us how we truly feel about the way technology has permeated our society.

## Trend Insights (Trend Hunter)

- Score: 6.1/10
- Popularity: 97% | Activity: 79% | Freshness: 8%
- Audience gender: 30% men, 70% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media)

## Key Themes

### What's Driving This Trend

- **Technological Integration in Art:** The 'Art x Smart' project demonstrates the disruptive innovation opportunity of integrating technology into traditional art forms.
- **Critiquing Modern Society Through Art:** Kim Dong-Kyu's project highlights the potential for disruptive innovation in using art as a means of social commentary on the impact of technology.
- **Transformation of Vintage Artworks:** By infusing vintage paintings with 21st-century technology, 'Art x Smart' presents a disruptive innovation opportunity to reimagine and transform traditional art pieces.

### Who This Affects Most

- **Fine Arts:** The 'Art x Smart' project opens up disruptive innovation opportunities for the fine arts industry by exploring the fusion of technology and traditional art forms.
- **Digital Art:** Kim Dong-Kyu's integration of technology into vintage artworks presents an innovative approach within the digital art industry, challenging traditional artistic boundaries.
- **Technology and Media:** The 'Art x Smart' project offers disruptive innovation opportunities for the technology and media industry to create immersive experiences and blend digital and physical art worlds.

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