# Literary Art Trails The BFG 100th Anniversary is Celebrated with a Celebrity Dream Jar Project By M | Published 2016-07-08 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/art-trail References: [mentalfloss](http://mentalfloss.com/article/82769/new-bfg-inspired-public-art-trail-honors-roald-dahl) & [roalddahl](http://www.roalddahl.com/charity) To celebrate the 100th birthday of famed children's author Roald Dahl as well as the upcoming revival of the [BFG](https://www.trendhunter.com/trends/sainsburys-christmas-ad) novel into a live action film, an [art trail](https://www.trendhunter.com/trends/tim-burton-light-trail) called 'The BFG Dream Jar Trail' has been put together in the UK. The trail incorporates famed celebrities and the literary concept of the giant dream jars from the novel, by allowing patrons such as Stephen Hawking, Sophie Dahl and Naomi Campbell to share their aspirations. The funds collected from the project are donated to Dahl's Marvellous Children's Charity. In the BFG, the giant dream jars are used to celebrate aspirations and goals. 'The BFG Dream Jar Trail' realizes these jars by turning them into grade [six feet sculptures](https://www.trendhunter.com/trends/craig-karl2) containing a dream of a celebrity. The jars are placed along a route in London for fans to follow and experience. ## Trend Insights (Trend Hunter) - Score: 1.7/10 - Popularity: 35% | Activity: 8% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Charity](https://www.trendhunter.com/charity) ## Key Themes ### Key Themes Behind This Trend - **Celebrity Art Trails:** Create public art trails featuring dreams and aspirations of celebrities to attract tourist interest and raise funds for charity - **Revival of Literary Classics:** Revive classic literature through creative projects that engage audiences and celebrate the works of beloved authors - **Interactive Book-themed Experiences:** Create interactive experiences that allow fans to immerse themselves in the worlds and themes of beloved books ### Where This Applies - **Tourism:** Create public art trails featuring dreams and aspirations of celebrities to attract tourist interest and raise funds for charity - **Entertainment:** Revive classic literature through creative projects that engage audiences and celebrate the works of beloved authors - **Marketing:** Create interactive experiences that allow fans to immerse themselves in the worlds and themes of beloved books ## Related on Trend Hunter - [Charming Christmas Advertisements](https://www.trendhunter.com/trends/sainsburys-christmas-ad.md) - [Immersive Balloon Experiences](https://www.trendhunter.com/trends/balloon-story-popup.md) - [Cartoon-Bear Gift Box Pop-Ups](https://www.trendhunter.com/trends/orange-marmalade-fragrance.md) - [Climate-Awareness Soft Art Sculptures](https://www.trendhunter.com/trends/dreamstones.md) - [Director-Celebrating Artful Exhibitions](https://www.trendhunter.com/trends/world-of-tim-burton.md) - [Nostalgia-Inspired Experiences](https://www.trendhunter.com/trends/bubble-planet.md) - [Fantasy Book Vacation Tours](https://www.trendhunter.com/trends/fourth-winginspired.md) - [UK-Based Modern Art Installations](https://www.trendhunter.com/trends/relics-in-the-landscape.md) - [Thematic Outdoor Lights Experiences](https://www.trendhunter.com/trends/tim-burton-light-trail.md)