# Artist-Supporting Social Enterprises Art Sumo Offers Paintings from All Over the World By Tiana Reid | Published 2012-05-24 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/art-sumo References: [springwise](http://www.springwise.com/features/where-now/art-sumo/) & [artsumo](http://www.artsumo.com/) Art Sumo is a website that allows buyers to browse through an array of paintings from all over the world such as Indonesia, Vietnam, Ghana and Ecuador. The social business start-up was featured on Springwise's 'Where are they now?' series. "To encourage increased numbers of buyers Art Sumo is now introducing a [reverse auction model](https://www.trendhunter.com/trends/online-auction-format), where the asking price for that day’s particular painting will start high and then decrease throughout the day," they wrote. "This is a twist on their previous deal-a-day model, with the intention being to avoid elitism by making the art affordable and to increase the pool of buyers, thereby raising more funds for the artists who are often struggling to make ends meet." Art Sumo follows along a similar model to [Art-Switch](http://www.trendhunter.com/trends/art-switch) and [Ethical Art](http://www.trendhunter.com/trends/ethical-art) in two ways. Firstly, the goal is to make art more accessible (and also, of course, affordable). And secondly, to support artists worldwide so that they get a fair price for their work. **Contact Information** Art Sumo [website](http://www.artsumo.com/) Art Sumo on [Facebook](https://www.facebook.com/artsumo) Art Sumo on [Twitter](http://twitter.com/#!/artsumo) ## Trend Insights (Trend Hunter) - Score: 3.9/10 - Popularity: 62% | Activity: 48% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Social Business](https://www.trendhunter.com/socialbusiness) ## Key Themes ### Why This Trend Is Growing - **Artist-supporting Social Enterprises:** Opportunity to create social enterprises that support artists and make art more accessible and affordable. - **Reverse Auction Model:** Disruptive innovation opportunity in the art market by introducing a reverse auction model to make art more affordable and encourage increased numbers of buyers. - **Supporting Artists Worldwide:** Innovation opportunity to create platforms that support artists from around the world and ensure they receive a fair price for their work. ### Industries Being Reshaped - **Art E-commerce:** E-commerce platforms like Art Sumo, Art-Switch, and Ethical Art are disrupting the art market by offering an array of paintings from all over the world and making art more accessible and affordable. - **Social Enterprise:** Creating social enterprises that support artists and help them make a living from their work. - **Online Auction Platforms:** Integrating the reverse auction model into online auction platforms to make art more affordable and generate increased demand. ## Related on Trend Hunter - [Mobile Artwork Purchasing Platforms](https://www.trendhunter.com/trends/cohart-platform.md) - [Affordable Fine Art Services](https://www.trendhunter.com/trends/fine-art-america.md) - [Kids Art Marketplaces](https://www.trendhunter.com/trends/kid-art-show.md) - [Affordable Artist-Focused Art Retailers](https://www.trendhunter.com/trends/art-retail.md) - [Battle-Style Art Events](https://www.trendhunter.com/trends/the-art-of-competition.md) - [Art Identity Platforms](https://www.trendhunter.com/trends/idart.md) - [3D Art Presentation Platforms](https://www.trendhunter.com/trends/3d-art-presentation.md) - [Online Sales Platforms](https://www.trendhunter.com/trends/samasemua1.md) - [Avant-Garde Sculptural Editions](https://www.trendhunter.com/trends/sculptural-edition.md)