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# Personalized Art Subscriptions
'Meum' Introduces a Flexible, Customizable Art Subscription Service

By Laura McQuarrie | Published 2017-08-17 | Art & Design
Source: Trend Hunter, https://www.trendhunter.com/trends/art-subscription-service
References: [kickstarter](https://www.kickstarter.com/projects/meum/meum-a-revolving-art-exhibit-for-your-home) & [meum.co](https://www.meum.co/)

'Meum' is being introduced to the world on [Kickstarter](https://www.trendhunter.com/trends/lumino) as a flexible [art subscription service](https://www.trendhunter.com/trends/hapy-design), where members are able to feel as if they have their "own personal museum."

For a fee of $28 per month, members are given a custom frame, which was specially designed to hold art prints. After taking a short quiz, users receive a list of suggested art prints that may suit their tastes. Once a member has made their selection, they are able to swap prints with the changing seasons, or as desired, up to four times a year. As well as being able to support [independent artists](https://www.trendhunter.com/trends/art-retail) in this way, Meum members have the opportunity to purchase additional framed prints to add to their ever-rotating collection.

Meum speaks to the ways in which many young consumers are investing in shared ownership opportunities, rather than committing to expensive purchases.

## Trend Insights (Trend Hunter)

- Score: 4.4/10
- Popularity: 61% | Activity: 63% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design)

## Key Themes

### Why This Trend Is Growing

- **Personalized Art Subscriptions:** Many consumers are looking for customizable and flexible art subscription services, providing disruptive innovation opportunities in the art and subscription industries.
- **Shared Ownership Opportunities:** There is a growing demand for shared ownership opportunities among young consumers, which presents disruptive innovation possibilities in various industries, including art and home decor.
- **Seasonal Subscriptions:** The ability to swap art prints with changing seasons offers disruptive innovation opportunities in subscription services targeting consumers looking for seasonal variety.

### Industries Being Reshaped

- **Art:** Artificial intelligence and machine learning technology can be introduced in the art industry to personalize and recommend art pieces for consumers based on their preferences and purchase behavior.
- **Subscription:** There is an opportunity in the subscription industry to provide customizable subscription services to meet the preferences of consumers with varying tastes and interests.
- **Home Decor:** The home decor industry can provide innovative personalized solutions to consumers looking for customized decor options, by adopting AI technology to recommend products based on consumers' preferences and buying behavior.

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