# Guest Review Hotel Programs The Art Series Hotel Group Offers 'Reverse Reviews' to Benefit Guests By Mishal Omar | Published 2017-04-17 | World Source: Trend Hunter, https://www.trendhunter.com/trends/art-series-hotel-group References: [designtaxi](http://designtaxi.com/news/392502/Hotel-Turns-The-Table-And-Reviews-Their-Guests-In-Their-Latest-Campaign/) & [artserieshotels.au](http://www.artserieshotels.com.au/?utm_source=DesignTAXI&utm_medium=DesignTAXI&utm_term=DesignTAXI&utm_content=DesignTAXI&utm_campaign=DesignTAXI) While most [loyalty and reward programs](https://www.trendhunter.com/trends/diamond-reserve) come as a direct result of individual consumers purchasing more of the brand's offerings than their counterparts, the Art Series Hotel Group came up with a creative new idea with its 'Reverse Review' campaign. The unique initiative turns the tables on [hotel guests](https://www.trendhunter.com/trends/behind-the-journey) and instead of having them review the hotel and its services, the staff of the hotel review the guests. Guests are ranked with a point-based scoring system that is based on criteria that includes behaviour and demeanour. Those with the highest scores are rewarded with "[complimentary stays, upgrades, food and drink](https://www.trendhunter.com/trends/roamr-for-friends)." Art Series Hotel Group's unique initiative works to benefit both the brand and its guests -- by ensuring that the hotel's visitors are on their "best behaviour" so to speak, and that those who go the extra mile are rewarded for it. ## Trend Insights (Trend Hunter) - Score: 0.9/10 - Popularity: 12% | Activity: 7% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [World](https://www.trendhunter.com/world) > [Travel](https://www.trendhunter.com/travel) ## Key Themes ### What's Driving This Trend - **Reverse-review Programs:** Disruptive innovation opportunity: Hotels can implement reverse-review programs to evaluate and reward guest behavior and demeanor. - **Behaviour-based Scoring Systems:** Disruptive innovation opportunity: Develop point-based scoring systems that assess guest behavior and demeanor to incentivize positive actions. - **Gamification of Guest Experience:** Disruptive innovation opportunity: Incorporate game-like elements into the guest experience, such as ranking and rewards, to encourage desired behaviors. ### Who This Affects Most - **Hospitality:** Disruptive innovation opportunity: The hospitality industry can adopt reverse-review programs to enhance guest satisfaction and incentivize positive guest behaviors. - **Customer Service:** Disruptive innovation opportunity: Customer service industry can leverage behavior-based scoring systems to assess and reward desired customer behaviors. - **Brand Loyalty:** Disruptive innovation opportunity: Brands can use gamification techniques to enhance brand loyalty by incorporating ranking and rewards into the customer experience. ## Related on Trend Hunter - [Progressive Traveler Programs](https://www.trendhunter.com/trends/ennismore-1.md) - [Reimagined Artwork-Based Travel Campaigns](https://www.trendhunter.com/trends/the-art-of-travel.md) - [Elevated Hospitality Rewards Programs](https://www.trendhunter.com/trends/al-khoory-hotels.md) - [Customer-Led Loyalty Programs](https://www.trendhunter.com/trends/the-iconic.md) - [Playful Hotel Campaigns](https://www.trendhunter.com/trends/bwh-hotels.md) - [Anti-Loyalty Memberships](https://www.trendhunter.com/trends/disloyalty.md) - [DIY-Style Vacation Offerings](https://www.trendhunter.com/trends/diystyle-vacation.md) - [Audio Brand Rewards Programs](https://www.trendhunter.com/trends/skullcandy-soundlab.md) - [Travel Rewards Platforms](https://www.trendhunter.com/trends/hostel-hop.md)