# Cheeky Art School T-Shirts Chinatown Market Releases a Collection of Fun-Poking Graphic Tees By Kalin Ned | Published 2018-08-29 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/art-school-tshirt References: [highsnobiety](https://www.highsnobiety.com/p/chinatown-market-art-school-t-shirts/#slide-3) & [thechinatownmarket](https://thechinatownmarket.com/) Contemporary streetwear brand Chinatown Market releases a series of humorously punny art school t-shirts that reference globally recognized brands and famous educational institutions. While the [graphic tees](https://www.trendhunter.com/trends/panda-dunk-tshirts) entertain a minimalist and clever aesthetic, the editorial, in which they are presented, sets the designs into context. Each photograph carries a piece of information about the model and the affiliation to the referenced school. The fictitious input adds a satirical nuance to the presentation of the art school t-shirts. While Josh is an undeclared senior at the [California Institute of the Arts](https://www.trendhunter.com/trends/california-credit-union), Thomas actually doesn't go to Pratt and "acts like a photographer" in Brooklyn. Chinatown Market also references some well-known street brands in its designs, cleverly tweaking their names — from COMME des PARSONS to a Champion-styled Cooper. Photo Credits: [Thomas Welch](https://www.instagram.com/thomas_welch/?hl=en) ## Trend Insights (Trend Hunter) - Score: 6.9/10 - Popularity: 100% | Activity: 100% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What's Driving This Trend - **Art School T-shirts:** Humorously punny graphic tees referencing globally recognized brands and educational institutions are becoming an emerging trend in the streetwear industry. - **Satirical Fashion Editorials:** Fashion editorials that add a satirical nuance to the presentation of clothing designs are becoming a popular trend in the fashion industry. - **Brand Parody Designs:** Designs that cleverly parody and tweak the names of well-known brands are becoming a growing trend in the streetwear industry. ### Who This Affects Most - **Streetwear:** The streetwear industry has the potential to disrupt the traditional fashion industry with its emergence as a lucrative and influential market. - **Fashion Photography:** Satirical fashion editorials present opportunities for innovative and creative fashion photography that can engage audiences and promote brands. - **Graphic Design:** Brand parody designs represent a unique opportunity for graphic designers to use their skills to create playful and clever designs for clients in the fashion industry. ## Related on Trend Hunter - [Illustrated Streetwear Capsules](https://www.trendhunter.com/trends/wasted-youth-x-tappei.md) - [Comfortable Collegiate Apparel](https://www.trendhunter.com/trends/yale-university.md) - [Animal-Themed Streetwear Styles](https://www.trendhunter.com/trends/cactus-plant-flea-market-1.md) - [Chinese Restaurant-Branded Fashion Lines](https://www.trendhunter.com/trends/mr-chow1.md) - [Playful Cartoon Apparel](https://www.trendhunter.com/trends/kenny-scharf-and-axel.md) - [Spring-Centric Collaborative Cozy Streetwear](https://www.trendhunter.com/trends/academy-series.md) - [Cult Movies-Inspired Graphic Streetwear](https://www.trendhunter.com/trends/film-club-collection.md) - [Pop Art Creative Collections](https://www.trendhunter.com/trends/kaws-warhol-ut.md) - [Artistic Apparel Illustrations](https://www.trendhunter.com/trends/uniqlo-and-kenshi-yonezu.md)