# Arboreal Poetry Installations Julius Meinl's Art Poetry Supports the 'Pay with a Poem' Campaign By Laura McQuarrie | Published 2016-04-21 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/art-poetry References: [eventmagazine](http://www.eventmagazine.co.uk/pictures-julius-meinls-poetic-tree-installation-pops-london/brands/article/1391819) & [meinl](http://www.meinl.com/) In support of its 'Pay with a Poem' campaign, coffee manufacturer and retailer Julius Meinl created a playful art poetry installation in London's Finsbury Avenue Square. Annually, Julius Meinl hosts a Pay with a Poem campaign in order to allow its customers to trade a poem for a cup of coffee. In order to share some of these wonderful words with the public, the 'Poet-Tree' was created in order to display a few hundred of the poems submitted by customers during this initiative. People passing by were invited to stop, look, pick up a poem or leave a few of their own words behind. Julius Meinl's global brand ambassador and poet Robert Montgomery was onsite for a day at the artful poetry installation, alongside a short poem of his own that lit up at night. ## Trend Insights (Trend Hunter) - Score: 1.3/10 - Popularity: 13% | Activity: 17% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Publicity Stunts](https://www.trendhunter.com/publicitystunts) ## Key Themes ### What's Driving This Trend - **Art Poetry Installations:** The use of art and poetry installations can attract attention and create an emotional connection with customers which can significantly increase brand awareness and loyalty. - **'pay with a Poem' Campaigns:** 'Pay with a Poem' campaigns create unique opportunities for businesses to engage with customers and inspire creativity while promoting their brand and increasing customer loyalty. - **Interactive Advertising Campaigns:** Interactive advertising campaigns, like 'Pay with a Poem' campaigns, can create emotional connections with customers and lead to higher brand engagement and customer loyalty. ### Who This Affects Most - **Food and Beverage Industry:** Companies in the food and beverage industry can use 'Pay with a Poem' campaigns and other similar initiatives to increase customer loyalty and engagement. - **Art and Design Industry:** Art and design companies can be hired to create engaging art poetry installations like Julius Meinl to support brand initiatives and campaigns. - **Advertising Industry:** The advertising industry can capitalize on the effectiveness of interactive campaigns like 'Pay with a Poem' to provide more creative and engaging brand experiences for their clients. ## Related on Trend Hunter - [AI-Powered Poem Booths](https://www.trendhunter.com/trends/poem-booth.md) - [Image-To-Poetry Generators](https://www.trendhunter.com/trends/the-data-poets.md) - [AI-Powered Poetry Cameras](https://www.trendhunter.com/trends/poetry-camera.md) - [Artistic AI-Powered Poetry Apps](https://www.trendhunter.com/trends/pamera.md) - [Visual Poetry Creation Tools](https://www.trendhunter.com/trends/poetry-creation.md) - [Space-Traveling Poetic Campaigns](https://www.trendhunter.com/trends/message-in-a-bottle-1.md) - [AI Poetry Clocks](https://www.trendhunter.com/trends/ai-clock.md) - [Sculptural AR Installations](https://www.trendhunter.com/trends/revolut-the-ultra-experience.md) - [Statement Street Art](https://www.trendhunter.com/trends/surreal-street-art-1.md)