# Augmented Art Platforms 'art.snapchat' Places AR Artworks in Real-Life Destinations By Laura McQuarrie | Published 2017-10-03 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/art-platforms References: [wersm](http://wersm.com/snapchat-is-launching-an-ar-art-platform/) & [art.snapchat](https://art.snapchat.com/) Snapchat is launching an [augmented reality art platform](https://www.trendhunter.com/trends/arts-every-time-art) on art.[snapchat](https://www.trendhunter.com/trends/snapchat-3).com that will help art lovers around the world see public destinations brought to life by vibrant virtual sculptures. On the platform, artist Jeff Koons is the first to be spotlighted. Just as users are able to use [Snapchat Lenses](https://www.trendhunter.com/trends/imagine-lens), the new AR art feature will direct users towards art pieces that can only be seen through the screen of a mobile device. With this new art feature from Snapchat, users will be able to see iconic sculptures like various balloon animals from Koons. All of the special art lenses are shown on a special SnapMap, with the AR installations scattered around the world in major destinations like Toronto, New York, Paris and London. ## Trend Insights (Trend Hunter) - Score: 3.1/10 - Popularity: 43% | Activity: 41% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Live Arts](https://www.trendhunter.com/livearts) ## Key Themes ### Why This Trend Is Growing - **Augmented Reality Art:** Opportunity to develop augmented reality art platforms and showcase virtual sculptures in real-life destinations. - **Location-based AR Technology:** Opportunities to use location-based AR technology to guide users towards unique virtual art experiences. - **Ar-enhanced Tourism:** Opportunity to create AR-enhanced tourism experiences for major destination cities using virtual art installations. ### Industries Being Reshaped - **Art and Design:** Opportunity to disrupt the art and design industry by introducing augmented reality as a way of experiencing art. - **Tourism:** Opportunity to disrupt the tourism industry by creating augmented reality art experiences that enhance the visitors' experiences. - **Technology:** Opportunity to disrupt the technology industry by innovating new ways to incorporate location-based augmented reality technology. ## Related on Trend Hunter - [AR-Enabled Snapchat NFTs](https://www.trendhunter.com/trends/snapchat-3.md) - [World Landmark AR Overlays](https://www.trendhunter.com/trends/custom-landmarkers.md) - [AR-Revived Premium Art Projects](https://www.trendhunter.com/trends/egypt-augmented.md) - [AR Infrastructure Lenses](https://www.trendhunter.com/trends/augmented-reality-lens.md) - [AI-Generated Image Backgrounds](https://www.trendhunter.com/trends/snapchat-6.md) - [AR Cultural Experiences](https://www.trendhunter.com/trends/dansez-versailles.md) - [Shoppable AR Villages](https://www.trendhunter.com/trends/snapchat-winter-village.md) - [AR-Powered Shopping Features](https://www.trendhunter.com/trends/dress-up.md) - [AR-Powered Try-On Rooms](https://www.trendhunter.com/trends/snapchat-7.md)